Listline e-Newsletter 1/21
Millard Group Inc. has been appointed manager of Inc. magazine
NHL Hits $10 Million in All-Star Activations
The National Hockey League has unveiled sponsorship activations around its All-Star Weekend in Montreal later this month, to the tune of $10 million – doubling sponsor spending on last year’s All-Star events.
Is Starbucks’ Promo Worth A Cup of Joe?: Pro Shop Blog
I like a freebie as much as the next person, but is Starbucks’ free coffee offer in exchange for community service worth the perk? I’m not so sure.
News Briefs
CARTOON NETWORK ENTERPRISES: has teamed up with Now and Zen Productions as apparel partners for its original comedy series, “Chowder” and “Flapjack.”
Mobilizing Moms With Social Media
E-Centric recently chatted with Maria Bailey, author of "Mom 3.0: Marketing With Today's Mothers by Leveraging New Media & Technology" about whether marketers are doing a good job reaching maternal girls online
Design Your Site to Meet Customers’ Needs
No doubt, you've visited plenty of Web sites that have proven to be a waste of your valuable time. If you're like many business and marketing professionals, you secretly hope that your site meets the needs of your prospects, customers and internal users. But you're not really sure, are you?
Sears Catalog Vet Richard Laibly Dies at 86
Richard B. Laibly Sr., a 30-year veteran of Sears, Roebuck and Co., died on Jan. 9 of pneumonia and kidney failure at 86,
Draftfcb Chicago Hires Steve Connor as Group Creative Director
Draftfcb Chicago has hired Steve Conner to serve as senior VP and group creative director
Yankee Candle Shutters Illuminations Brand
The Yankee Candle Company Inc. will close the 28 retail stores that operate under its Illuminations brand. The company is also discontinuing Illuminations consumer direct business.
Mail Stream: January 20
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