Meet the Broker: Susan Darling, Millard Group Inc.
This week Meet the Broker features Susan Darling, who reflects on how catalog and list strategies are evolving with Internet media. Darling is certainly in the thick of changes at work and at home
Listline e-Newsletter 1/15
Eli Research picked Worldata to manage the Coding Institute list of 974,312 medical professionals.
Go Daddy Posts Sexy Videos for Super Ad Vote
In a turnabout from the usual brouhaha about Go Daddy’s Super Bowl spot, NBC has cleared two sexually suggestive 30-minute ads from the domain name firm for the Big Game and fans will choose one to run—featuring IndyCar star Danica Patrick either way
Denny’s Hires Goodby, Silverstein & Partners as AOR
Denny’s has hired ad agency, Goodby, Silverstein & Partners as its agency of record, to launch aggressive campaigns, including a first-time spot during the Super Bowl game, to pump up flagging sales.
AT&T Worships Its “Idol:” The Pro Shop Blog
Look, we’re all under stress. On the personal front, our 401Ks are MIA and our home valuations have put an unfortunate new spin on the phrase “sweat equity.”
Yahoo Names CEO, Loses President
Web portal and search giant Yahoo has named Carol Bartz, the former executive chairman of design software company Autodesk, to replace co-founder Jerry Yang as its chief executive officer.
Ask.com Drives Diverse NASCAR Deal
Ask.com struck a multi-faceted multimedia sponsorship deal with NASCAR that will give it a primary car sponsorship and track presence, while making it the stock car outfit’s official search engine.
News Brief
ELLEN DEGENERES: debuts her new line of pet products, HALO, Purely for Pets, on the QVC cable network on Jan. 17.
Weight-loss Berry Claiming Oprah Endorsement Makes Wallets Slim and Consumers Angry Warns BBB
Acai-berry product peddlers lock customers in after €œfree€ trial expires
F*ed Company Part 2
One of the trends not necessarily evident from attending Affiliate Summit has already started, and will continue in the days and months ahead. This trend reminds us of something we listened to a little more than a year ago at a very...
