Challenges of Measuring Word of Mouth Campaign ROI
In 1995, Ethernet pioneer and 3Com founder Robert Metcalfe articulated Metcalfe
Listline e-Newsletter 1/14
GIE Media Inc. picked Statlistics to manage lists of subscribers to Garden Center Magazine, Garden Center Product Source, Greenhouse Management & Production, and Nursery Management & Production magazines
Ikea Builds Oval Office in Busy Washington Train Station
To celebrate the upcoming inauguration of President-elect Obama on Tuesday, Swedish-born home retailer Ikea has built its own version of the Oval Office in a busy Washington, DC
Dell Must “Reboot” Customer Service, State AGs Say
Dell will pay $3.85 million to settle cases being made with attorneys general in 46 states arising from problems with the computer vendor’s consumer practices
Subway Offers DanceDanceRevolution Premiums
Video gamer Konami has teamed up with Subway Restaurants to give away merchandise tied to its best-selling, get-up-and-move video game
Olympic Committee Hires Former NFL Exec as CMO
The U.S. Olympic Committee has hired a former National Football League executive to head up its marketing efforts.
NFL Legends Bowl for Charity in Super Bowl Classic
A veritable Who’s Who of former National Football League stars will tackle Nine Pins for charity in the fourth annual Super Bowl Celebrity Bowling Classic later this month.
Burger King Incentive Offers $1,000 Amazon Gift Cards
Burger King Corp. is offering an incentive to customers who use their Visa cards at its restaurants.
Budweiser Re-Ups for Military Tribute at Theme Parks
Budweiser has extended a program in tribute to members of the U.S. military that provides service personnel and their families free admission to most Worlds of Discovery theme parks
Rymax Hires Senior Director of Solution Sales
Rymax Marketing Services, Inc. has hired Paul Gordon as senior director of solution sales.
