News Brief

|  by Chief Marketer Staff

KATZ MEDIA GROUP: has launched a national marketing unit that aims to customize advertising buys for multi-platform radio marketing.

Volvo Launches Twin Tours for New XC60

Volvo is launching a twin set of experiential tours this month to tout its new XC60 model in the southern and western regions of the U.S.

FSG Ropes Professional Bull Riders Deal

Fenway Sports Group lassoed Professional Bull Riders, Inc. in a four-year deal unveiled last week as that sport’s exclusive sponsorship sales agency.