This week, Meet the Broker features Wayne Roimisher, a business-to-business specialist with more than a passing concern about business ethics, bogus lists and brokerage commission discounts or "kickbacks"
Information Strategies Inc. has appointed DirectInnovations Inc. as list manager for Small Business Digest, effective Jan. 16.
Alltel Wireless is offering its customers a chance at a free trip to a college or pro basketball game with members of their calling circle.
Nestle Waters North America has signed a two-year spokesman agreement with star fitness coach Bob Greene, known for aiding Oprah Winfrey in her ongoing battles with poundage.
Moroch has added three more McDonald’s co-ops to its roster of clients.
Maybe finding just the right marketing campaign can overcome any sales resistance. There are certainly those who believe that the right combination of words, images and offers can sell anything to almost anyone.
In November 2008, U.S. Internet users saw nearly 12.7 billion online videos, reflecting a 34 percent increase compared to the same month during the previous year, according to comScore Video Metrix.
Those that saw our "You Give Leads A Bad Name" presentation will know that one of our favorite topics to cover outside of (the lengthier and more time consuming) strategy / analysis pieces are more observational in nature.
Google claimed yet another search victory in November 2008 when it handled 64.1 percent of all searches in the U.S., according to Nielsen Online.
According to the most recent Net Applications figures, Mozilla's Firefox Web browser has cracked the 20 percent mark in terms of worldwide market share last month
