Marketers Could Face New Federal Rules
You already know 2009 is going to be tough. With consumer confidence and disposable income in a race to the bottom, and with market conditions squeezing
Is now the Right Time to Leverage Social Media
With the economy in turmoil, marketers are looking to make every penny accountable and everybody count. Social media campaigns can be comparatively inexpensive,
Kleenex Seeks Artists to Design Hispanic-themed Packaging
Kleenex wants to get some Latin flavor onto its packaging to celebrate Hispanic Heritage Month this September. To do that, the brand is running a contest
Dr. P and the Roses
Be careful what you wish for, because you just may get it. And be careful whose intellectual property you're wishing on, because if things turn bad, you
Listline
NEW LISTS Laptops for Less This list names 125,000 buyers of parts and accessories for laptop computers. Batteries and projector lamps were among the
Weekly Game Show Picks Contestants from the E-Audience
The tech's new, but the idea is as old as You Bet Your Life or Let's Make a Deal. A Boston-area entrepreneur is streaming a weekly game show over the
CAMPAIGN INDEX
SCION High School Marketing Competition This high-school competition gives young adults the chance to team up, suggest marketing concepts for the Toyota
Event Car Marketing is Effective Alternative in Economic Downturn
Consumers are by no means flocking to dealerships these days, so automakers are bringing the cars to them with ride-and-drive events and other alternative
WWE Stages Shows in Iraq
It's an entertainment genre beyond anything that Bob Hope could have conceived for his legendary shows for troops engaged in wars overseas. For the past
Microsoft Debutes Branded T-Shirts
That pre-eminent name in software, Microsoft, is flipping the vowels around to get into the business as in T-shirts with a retro '80s feel. The shirts,
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