Listline e-Newsletter 11/18
Macromark Inc. unveiled a list of 304,668 buyers of consumer electronic products from the last 12 months for BlueHippo.
BMW Consolidates Promotion, Other Work, with Grey West
BMW of North America has named Grey West, San Francisco, as its U.S regional advertising agency of record.
Straughn Tapped for Island Def Jam Marketing Post
Jeff Straughn has been named senior vice president for strategic marketing at Island Def Jam Music Group.
News Brief
DICK’S SPORTING GOODS: is again partnering with St. Jude Children's Research Hospital for the 5th anniversary of the Thanks and Giving campaign.
The Power of Anger in Marketing Copy
Anger—rational or not—is such an incredibly strong human emotion. And that's what makes it a powerful marketing copy driver, regardless of channel. Of course, like dynamite, a campaign created to touch an angry nerve has to be handled carefully
How to Flourish Despite Economic Uncertainty
It's a given that consumers are going to spend less this holiday season than last. But where they spend will depend on who markets the most and the best. Here are six holiday marketing tips for businesses that want to thrive in the economic downturn
What Shoppers Want This Holiday Season
Consumers are focused on getting the biggest bang for their buck this holiday season. Which brands will find the perfect balance of entertainment and economic value? Here's a few key concepts that are good indicators of just what consumers will be interested in this year
Reduce Returns Before the Sale is Made
The longer you take to get product into a consumer's hands, the more their desire will fade, increasing the possibility of a return. Here's some things you need to do pre-sale to assure your overall return rates go down
Online Ad Response Analysis Beats Counting Clicks
The impact of online advertising campaigns is significantly greater than a typical .10% click through rate would suggest, according to research data compiled from a broad range of industries.
IBM Survey: Consumers Want Incentives to Share Data
Consumers who use Internet media are willing to share personal information about themselves with advertisers in exchange for targeted incentives that match their lifestyle, according to IBM
