Listline e-Newsletter 11/12
Horizon House Publications has appointed Edith Roman Associates Inc. to oversee a list of 82,247 subscribers to Telecommunications magazine.
7-Eleven Stalks Gamers with Slurpee Code Campaign
7-Eleven, which probably numbers a large number of gamers in its regular clientele thanks to its 24-hour operation, has signed a deal with online game provider Nexon America to roll out a promotion that will drive game-players to Nexon’s free Web game sites.
NBC Makes Big Green Multi-platform Play
NBC Universal is expanding on its ecology awareness campaign, presenting 150 hours of environmental programming on air and online next week.
Citibank Offers Users Backstage Passes
A new holiday sweepstakes from Citibank will give cardholders a chance to experience live music up close, with a sweepstakes run in conjunction with an integrated promotion with artists Mary J. Blige and Nickelback and live music promoter Live Nation.
TPN Hires Ryan Moore as Creative Director
TPN, a retail marketing agency in the Omnicom network, has hired Ryan Moore as creative director.
Free Music Downloads Come with Pizza Hut Web Orders
Hoping to strike up a marketing harmony among millennials, Pizza Hut is pushing online ordering with a free MP3 music download offer.
Ad Specialties Prove their Worth: Study
Ad specialties are proving their worth; remembered by recipients who also gain a more favorable impression of the advertiser on the product, according to a new study by the Advertising Specialty Institute.
Gartner Sees Huge Potential in Targeted Video Ads
Direct Newsline)—Market researcher Gartner Inc. is projecting that advertising revenues generated from short video clips on Web sites could reach $1.5 billion by 2012.
Meijer Uses Gift Cards for Food Donations
(Supermarket News)—GRAND RAPIDS, MI—Meijer this month launched a holiday donation program to benefit 185 local food pantries in the communities where its stores are based, according to Hank Meijer, co-chairman and chief executive officer.
TGI Friday’s Gives Bonuses for Buying Gift Cards
TGI Friday's is enticing consumers to buy its gift cards as holiday gifts. The company is giving a $5 Bonus Bites card—which can be used for purchases at its restaurants—for every $25 spent on Friday’s gift cards through Jan. 4.
