We've all heard the buzz about text messaging or SMS (short message service). But exactly what is it? Asia and Europe have been using text messaging for several years now. Here in the U.S. however, list brokers and marketers aren't quite clear as to what the service provides, what to look for in an SMS…
Specialists Marketing Services Inc. has been appointed manager of the Firearms Classic Library Book Club file.
What kind of toy really turns your cat on? If that’s a question you can readily answer, “The Meow Mix Think like a Cat Game Show” on the Game Show Network is probably appointment viewing, and you might want to start practicing for next year’s reprise.
For those who’ve always seen themselves as bobble heads—thus joining the august company of A-Rod, Tony Romo and Dwight Schrute— MillerCoors’ Icehouse beer brand is offering the chance to get their necks wobbling.
A spontaneous and immediate by-product of Sen. Barack Obama’s successful presidential run is the run on merchandise that’s entering a potentially hot, post-election phase after enjoying a typically tacky campaign phase that produced lots of forgettable memorabilia.
Two out of three mothers report cutting out household purchases that are not absolutely necessary, according to an online survey conducted in early October by ad agency Allen & Gerritsen.
CLEAR CHANNEL RADIO: will air previews of debut albums from last year’s “American Idol” finalists prior to their release dates this month
Marketers need to be ready to adapt and innovate to manage and exploit new market conditions. Here is how marketers can avoid making knee-jerk reactions and give added value in even the tightest of economic times
As consumers continue to pull back on spending and opt for cheaper alternatives to high-end items, retailers are scrambling to reposition themselves as "cheap chic" in an attempt to prop up flagging sales. With competition in the space fierce, here's what you can do to make sure your upscale branding works
Miller is helping its loyal customers reach the High Life. But is it a loyalty program destined for success, or does it have binge-drinking written all over it?
