Meow Mix Teaches People to be Cats
A Winner in Three Categories: #2 Best Use of Event Marketing (Five or Less Venues) #13 Best Campaign Targeting a Micro Audience #22 Best Idea or Concept
Scott Bathroom Tissue Targets Hispanics
#12 Best Multicultural/Ethnic Campaign SCOTT COMPARTE TU DICHO AGENCY: MASS Hispanic Agency CLIENT: Kimberly-Clark, Scott Brand Brands often consider
The 2008 PROMO 100
Looking for an agency? You've come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order
Mini Clubman Car Stages Events for Londoners
#1 Best Multidiscipline Campaign MINI THE OTHER LUNCH BREAK AGENCY: Momentum Worldwide, London CLIENT: Mini Mini knew it had something special in its
Method Invites Consumers to Dispose of Toxic Household Cleaners
#16 Best Loyalty Program DETOX SEATTLE AGENCY: A Squared Group CLIENT: Method Earth-friendly cleaning products maker Method has never lacked for fans.
Is This a Data Ship I See Before Me?
News item: Google Inc. announced plans to launch floating storage ships for its data processing units. These ships, to be anchored off the coast of America,
United Airlines Pitches New Tranquil Sleep on Long Hauls
#23 Best Creative UNITED SUITE DREAMS AGENCY: Arc Worldwide; BD'M; Starcom CLIENT: United United airlines wanted to get the word out that a new premium
Shrek Premiums Drive Big Sales for Kellogg
#19 Best Premium-Based Promotion SHREK THE THIRD AGENCY: Brigandi+Associates, Inc. CLIENT: The Kellogg Co. Kellogg took that big, lovable and very green
American Express Lets Cardmembers Nominate Social Betterment Ideas
#7 Best Cause-Based Promotion AMERICAN EXPRESS MEMBERS PROJECT AGENCY: Digitas CLIENT: American Express Until about 10 years ago, membership had its privileges
Consumers Test Gore-Tex in Stormy Weather
#4 Best Vehicle-Based Experiential Campaign GORE-TEX AND WINDSTOPPER KNOW WHAT'S INSIDE TOUR AGENCY: Marketing Werks CLIENT: W.L. Gore and Associates
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