Listline e-Newsletter 10/27
MeritDirect now manages a list of 30,523 subscribers to Rural Builder, a title published by the Krause Publications division of F+W Media Inc. Sources include direct mail (60%),
MeritDirect now manages a list of 30,523 subscribers to Rural Builder, a title published by the Krause Publications division of F+W Media Inc. Sources include direct mail (60%),
Activision is running ads on TV and online featuring celebrity “Guitar Hero” combos plugging into the “Guitar Hero World Tour” video game
If the medium is, indeed, the message, then branded webisodes could signal a sea change in the way the message is served up to ad-averse consumers with short attention spans.
Electronic Arts and Universal Pictures have struck a deal to turn EA’s “Army of Two” video game into a big screen experience
Diamond Foods, Inc. has launched a consumer contest to find the best holiday entertaining ideas that incorporate its Diamond Inshell Nuts
Consumers 18 to 34 report they are more likely to respond to an e-mail marketing message or direct mail than to one they get through a social network, according to a joint research project
COCA-COLA: says it will put calories per serving on the front of all the packaging for its entire U.S. beverage portfolio, along with the number of servings contained in a package
The Federal Trade Commission cracked down last week on seven companies that offer to help consumers remove negative information from their credit reports.
Singer Direct has launched a new online media network that uses demographics and consumer purchase behavior data for targeting offers to consumers.
Zones Inc. posted net income of $1.2 million for the third quarter, a sharp decrease from $2.6 million during the same quarter in the prior year.