Listline e-Newsletter 10/15
Lake Group Media Inc. has become list manager for Us Weekly, a celebrity magazine with 896,056 subscribers
Lake Group Media Inc. has become list manager for Us Weekly, a celebrity magazine with 896,056 subscribers
mtvU and Ford have launched a cross-country race between teams of students with a $15,000 prize
Fan affinity among the National Basketball Association’s European supporters is clearly skewing toward players from the continent, based on top-selling jerseys during last season
TBA Global has hired Richard Luker as chief strategy officer, a new position, in the Chicago office
Amid reports that marketers are cutting back on traditional advertising channels, a new report from search marketing firm SearchIgnite finds
(Direct Newsline)—In direct marketing there is financial strength -- at least, more so than for the economy at large. In 2009, U.S. sales will grow by 3.8%, to $30.96 trillion
Hilton Hotels has partnered with cognac maker Martell in an auction that allows loyalty members to bid points for the “ultimate Martell experience.”
(Direct Newsline)—It’s not that Steven Gray wants the country to be suffering economic woes. But for his company’s portfolio of products it isn’t the worst thing in the world
Citibank is trying to get more customers with a “Thanks-A-Million” sweepstakes, offering members in its ThankYou Network rewards program a chance to win 1 million rewards points
Ad-supported mobile content provider Myxer has launched a “$5 Million Giveaway” campaign