Mail Stream, Oct 13: A Report on Incoming Direct Mail
Cole Haan Celebrates 80 Years of Pairings, African Wildlife Foundation Offers Choice of Premiums, Better Homes and Gardens Gets Festive
Listline e-Newsletter 10/13
Walter Karl Inc. has been selected to manage a list of 130,956 subscribers to The Stewart Report financial newsletter
Vaseline Vaunts Skin Campaign with Athletes, Sweeps
The makers of Vaseline are driving a campaign for a new line of men’s skin lotions with star baseball and football players as spokespersons, and a sweepstakes
Citi Cards, FreeCause Conduct Breast Cancer Campaign
Citibank Citi Cards and FreeCause, a firm that links brands with social networks, have teamed up for a Facebook campaign aiming to raise $250,000 for breast cancer research
Consumers to Cut Holiday Sending, Search for Value
Yet, another report has confirmed what most consumers already know, they will be cutting back on holiday spending
Family Dollar Promotes Flur to Exec VP
Family Dollar Stores, Inc. has promoted Dorlisa K. Flur to executive vice president, strategy and marketing
News Brief
THE HERSHEY CO.: is featuring pink packaging on some of its core brands to help raise awareness during Breast Cancer Awareness Month
Copywriting for All Ages: Is Your Communication Kid-Like?
Kids and great copywriters have something in common. They both understand the power of clear and simple communication. Learn how to apply this to your next marketing campaign
Pay Per Click Growth Boosts Fraud Awareness
Click fraud's impact can be substantial for advertisers large and small. And as executive level marketers continue expanding their use of pay per click media, more consider the issue a priority.
A Powerful Back Cover Can Help Cover Your Catalog’s Back
Most catalog creative and marketing departments spend oodles of time working on their front cover. The back cover? It's treated as quite literally an afterthought. Here's why the back cover is just as important as the front
