Mail Stream, Oct. 6: A Report on Incoming Direct Mail
In addition to its typical offerings of books for car enthusiasts, Motorbooks
In addition to its typical offerings of books for car enthusiasts, Motorbooks
Online video viewership is booming, with the number of U.S. households watching broadband video doubling over the past year
Specialists Marketing Services Inc. recently assumed management of a list from the Spanish-language Web site CouponsyMuestras.com
7-Eleven and Campbell Soup Co. are among a number of marketers out with cause-marketing campaigns tying in to National Breast Cancer Awareness Month this month
The NBA Europe Live 2008 tour has an aggressive game plan with an expanded roster of 27 marketing and promotional partners, including more European partners
Discount retailer Dollar General is out with a sweepstakes offering $1 million designed to boost traffic and sales in its stores
Lifetime will air a new reality series, “Blush: The Search for the Next Great Make-Up Artist” next month, with the winner receiving a professional artist contract with Max Factor