Euro RSCG Realigns American Student Lists Unit
Euro RSCG North America is realigning American Student List (ASL) within the Euro RSCG Discovery group of companies
Harry and David Sues E-Marketer Over Trademark
Harry and David has sued Anshu Pathak to stop him from using its trademark phrase, "Fruit of the Month Club, according to wire service reports
Listline e-Newsletter 10/02
Worldata now manages consumer and business postal and e-mail master files for Ziff Davis Media
McDonald’s Hypes Monopoly Game with Early Push
McDonald’s Corp. is back once again with its popular Monopoly game offering millions of prizes. But this year, it’s creating early buzz around it with a pre-promotion sweepstakes
Dunkin’ Donuts Promo Cuts the Price of Lattés
Dunkin’ Donuts is trying to hush the pundits who keep yammering away at consumers to save money buy cutting out those daily lattes, while at the same time encouraging consumers to stop by during the afternoon hours
Thrifty Runs 50th Anniversary Gas Card Sweeps
Thrifty Car Rental is running a gas card sweepstakes online this month to pump up it’s the 50 year anniversary.
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News Briefs
DIAGEO; will, for the first time, include value added packaging in the U.S. comprised of 100% recyclable materials this holiday
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Bloggers and Ads
Technorati ask full-time and part-time bloggers about their advertising habits and found that more than half of them ran ads on their blogs, according to the blog search company's "State of the Blogosphere" report.
