Listline e-Newsletter 10/31
Specialists Marketing Services Inc. has been chosen to manage six lists for Palladium Press.
Five Campaigns that Deserved to Win Pro Awards but Didn’t: Pro Shop Blog
It’s the morning after Promo’s Pro Awards gala in Chicago. And, as often happens, I came away with a sense of wonderment.
Mamas for Obama’ Give Republicans A ‘Time Out’
Sen. Barack Obama’s presidential campaign is getting a multi-platform video plug from an independent political group dubbed “Mamas for Obama,” and comic relief from animated barbershop characters.
Fright Night on Michigan Avenue: Pro Shop Blog
Meijer is a big-box hypermarket with a loyal customer following, plenty of Halloween costume options, and stores around the upper Midwest, but not within Chicago’s friendly confines.
Google, WPP to Offer Grants to Study Online Marketing Impact
Google and ad holding company WPP have teamed up to fund a $4.6 million research program to study the effects of online marketing on brands, sales and consumer decisions.
News Brief
EEI GLOBAL: an experiential marketing agency, has been hired by Alpine Electronics of America to manage its exhibit at the 2009 North American International Auto Show in Detroit.
Fox-Sponsored ‘Pac-10 Fitness Challenge’ Kicks Off
The second annual ‘Pac-10 Fitness Challenge’ begins this week, with Fox Sports Enterprises partnering with the NCAA regional conference to push the weeklong fitness competition.
Torstar Reports More Than $2 Million Loss
Torstar Corp. posted a net loss of $2.7 million Canadian ($2.2 million) for the third quarter, compared to net income of $8.4 million Canadian ($6.9 million) in the prior year.
Cost-Cutting Drives Acxiom Growth
Acxiom Corp. posted net earnings of $15.8 million for the second quarter, an increase over net earnings of $9.2 million in the prior year.
U.S. Auto Parts Reports Loss
U.S. Auto Parts Network, Inc., an online automotive parts marketer, posted a net loss of $500,000 for the third quarter, compared to net income of $900,000 in the prior year.
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