Listline e-Newsletter 12/27/06
MetaResponse Group recently assumed management of the Americans Fighting Illegal Immigration file. More than 180,000 names are available.
MetaResponse Group recently assumed management of the Americans Fighting Illegal Immigration file. More than 180,000 names are available.
Blockbuster has ramped up its online DVD rental program with a new incentive to lure new customers—free video games.
American Express cardholders with several million points burning a hole in their pockets now have a new catalog of rewards to choose from.
The brands have signed a multi-year deal with loyalty marketing firm Aeroplan to put Aeroplan Miles on packages of breakfast foods.
On its home page, Wendy’s is warning consumers about a fraudulent coupon that has been circulating on the Internet.
Last-minute shoppers spent a hefty $8.7 billion on Saturday, but it wasn’t enough to give retailers the kind of season-long sales they hoped Santa would bring.
The hype is over. The Christmas presents are unwrapped. Now, the only challenge that remains is what consumers plan to buy with their gift cards.
When it comes to product placement, more than two-thirds of consumers had positive or neutral views about the tactic, a recent study found.
Automakers need to step up efforts to build brand loyalty among minorities, according to new data from auto research firm R.L. Polk & Co.
Marketing Drive Worldwide has hired a handful of new staffers, two of them from Ryan Partnership.