Few E-Mailers Truly Personalize … Yet: Study
Less than half of marketers personalize any aspect of their e-mail campaigns and of those, nearly 40% limit personalization to the salutation, according to a study by Responsys.
Copywriter and Ad Executive Martin Conroy Dies
Martin Conroy, an advertising executive who created one of the most enduring ad campaigns of all time, died on Tuesday in Branford, CT at 84, according to the New York Times.
PC Connection Names McGrath Senior Vice President
PC Connection Inc. has named Timothy McGrath senior vice president, PC Connection Enterprises. In his new role, he will oversee the company
Muller Martini Names Thaker President
Muller Martini Mailroom Systems Inc., a direct mail services company, has appointed Amrish Thaker as president/CEO
China Unicom Taps PacificNet Epro
China Unicom Shanghai has chosen PacificNet Epro to provide customer relationship management consulting and call center training services
Short Cuts
The board of directors of Williams-Sonoma Inc has declared a quarterly cash dividend of 10 cents per common share payable on Feb. 23 to shareholders of record as of the close of business on Jan. 26. ...
