NearbyNow Puts the Mall on Your Mobile Phone

|  by Chief Marketer Staff

Five days before Christmas, and chances are your local shopping center looks like the Battle of Verdun, only with less parking. What would you give to be able to find out, without setting foot in that seething mass of frazzled parents, crying kids and overworked sales clerks, whether that set of barbells your Aunt Fanny…

Naymz Accentuates the Positive on Search Engines

|  by Chief Marketer Staff

One of the most interesting things about search is the way mash-ups, start-ups and third-party developments can flip back and forth over the fence separating consumer uses from business or marketing uses. Projects that get their start as useful tools for one group can very quickly be adapted to be useful for anyone promoting a…

Number One? Not Always the Top Ad Strategy

|  by Chief Marketer Staff

San Diego-based search marketing firm Engine Ready recently came out with a look at the impact pay-per-click ad position has had on the clickthrough and conversion performance of a diverse selection of its managed accounts in the last year. While the data doesn’t rise to the level of a formal study or index, Engine Ready…

Montana Legend Grows DM Business

|  by Chief Marketer Staff

About seven years ago, the Lazy E-L ranch in Roscoe, MT decided it wanted to try marketing directly to red meat lovers. It formed the Montana Legend Co., which markets angus beef online and through catalogs.

How To Write An Effective Sales Letter

|  by Chief Marketer Staff

My pointed observation from reviewing hundreds of self-penned sales letters from small business owners is this: A majority of these otherwise by and large hard-working and conscientious people don't put nearly enough time and effort into the job.

Tips & Teasers

|  by Chief Marketer Staff

MerchantCircle has launched Web IdentityManager, a software package designed to help local business owners manage their online reputation by aggregating company listings, reviews and online ratings from local search sites.

The Year in Promotional Marketing

|  by Chief Marketer Staff

(Promo) So much for glacially paced evolution. Promotion marketing took defined strides this past year: with new media technologies, new approaches to creative content, new metrics and new definitions of success.