Bass Pro Conversions Skyrocket with Reviews, Browse-Based Offers
Bass Pro Shops has boosted its conversion-to-sale rates dramatically by including customer product reviews in its outbound e-mail, and by sending messages based on Web site visitors
Few E-mailers Truly Personalize … Yet: Study
Less than half of marketers personalize any aspect of their e-mail campaigns and of those, nearly 40% limit personalization to the salutation, according to a study by Responsys.
Earthlink Denies E-mail Delivery Troubles
Earthlink has unequivocally denied an online columnist’s report that the Internet service provider has been failing to deliver as many as nine out of 10 e-mails to its customers.
Stupid Thief Watch: Take My E-mail, Address Please!
Some unknown cyber criminals have been hijacking people
StrongMail Debuts Deliverability Services
Deliverability specialist Spencer Kollas has left messaging service provider Premiere Global Services to start offering deliverability consulting at e-mail technology provider StrongMail.
Listline e-Newsletter 12/19/06
Douglas Publications LLC has selected MeritDirect to take over management of its vast list portfolio, effective Jan. 1. The Douglas Publications postal and e-mail master files have 355,000 and 160,000 e-mail addresses, respectively.
Microsoft Gets Court to Bar UK Firm’s E-mail List Sales
Microsoft has stopped a British man from selling lists of e-mail addresses, which it alleges were used for spamming, according to reports.
Lenser Exits List Management in Deal with Millard Group
Lenser & Associates has closed its list management division to focus on providing other direct marketing services, as part of a partnership arrangement with Millard Group Inc.
Names in the News Acquires Pacific Lists
Names in the News Inc. has acquired Pacific Lists Inc. Terms have not been disclosed.
NCO Group Acquires Call Center in Panama
NCO Group Inc., based in Horsham, PA has acquired the assets of Star Contact Ltd. and Call Center-Telemarketing Pro-Panama S.A., a teleservices agency located in Panama.
