Wenner Media LLC has tapped Worldata to become its list manager, effective Jan. 1. This appointment includes Rolling Stone, US Weekly and Men's Journal magazines.

Yellow Pages Web site YP.com will pay more than $2 million in restitution to 33 states to settle charges that it deceptively marketed online advertising packages, California attorney general Bill Lockyer announced last week.

Malcolm Whitmarsh will retire later this month, leaving his post as marketing industry director at Reed Exhibitions.

In response to the strong growth of third-party directory services that pay for themselves with ad revenue rather than user fees, AT&T Inc. is conducting a trial of its own in-house directory assistance service, complete with audio ads.

(Multichannel Merchant) People are spending more of their holiday dollars this year through catalogs and the Internet, according to a survey conducted by the New York-based Direct Marketing Association.

News item: Time magazine has selected "You" as 2006's Person of the Year. Time based its decision on consumers' embrace of self-generated Internet content, such as blogs, video-sharing service YouTube, and social networks such as MySpace and Friendster.

This year’s holy grail and favorite buzzword has been “engagement.” There’s been a good deal of speculation about engagement’s efficacy,

As designers we need more than ever to be astute students of the social and technological forces that are reshaping our world and accelerating change at a breathtaking pace. While change is all around us,

Increasingly marketers have come to view search as more than just a direct marketing vehicle. In 2007, expect this view to continue gaining momentum, bringing with it several changes,

I remember once reading, “A brand name is more than a word. It is the beginning of a conversation.” This certainly is true when it comes to hand-to-hand game-day sampling.