Sony and Zipatoni Blasted over Stealth Blog
Sony Electronics shut down a stealth blog for its PSP video game system last week after a nasty wave of backlash smeared Sony and its agency, Zipatoni.
Sopranos Game Ties to Loyal Viewers
A&E Television Network is tapping into the huge popularity of The Sopranos with a game that tests viewer’s knowledge of the series.
Mars Readies Goodlife Pet Food
Mars Pet Care Co. will launch a high-end pet food brand next month with a slate of in-store promotions and a TV and print campaign
Nike Taps Cleary for Marketing Post
Nike has named Dermott Cleary vice president of sport culture and category marketing
News Brief
KROGER CO.’S: grocery chain Fry’s Food & Drug Stores hired Sunflower Group as its exclusive provider of in-store marketing services for the 115-store chain.
