Scarebaby Seeks to Expand Horizons
Scarebaby Design is an online marketer of products like coffee mugs, t-shirts, stickers, tote bags in 40 different designs, including a line aimed at children.
Loyalty Program Awards Buying, Fidelity
Every marketer, it seems, has a loyalty program for something frivolous. But very few think of life's basic necessities. So thinks one West Coast entrepreneur who has come up with just that: a program that will reward married couples up to $1 million for purchasing over the long term -- provided they stay married.
How to Fail at Direct Mail
Direct mail can provide so much benefit to small businesses that I'm surprised how many continue to misuse the medium. Too often, mail is sent out with no offer, no inspection of the message, and no real attempt to sell or get a prospect to buy.
Tips and Teasers
A new survey shows that while fewer small business owners will reward their staff this holiday season with bonuses, more will give time off.
Listline e-Newsletter 12/06/06
RMI Direct Marketing has been chosen to manage 20 lists for Hachette Filipacchi Media (HFM), effective Jan. 1. Nearly 6 million subscribers' names are available from 14 magazine titles, a Canadian master file and five other enhanced files.
Scion Launches Broadband Site, Joins Second Life
Toyota's edgy Scion brand is launching two online ventures that extend its strategy of marketing through entertainment.
American Express Kicks Off USGA Deal with E-Mail/Print
American Express has launched a multi-tiered marketing effort to promote its new sponsorship of the U.S. Golf Association.
Word-of-Mouth: 4.5 Billion Brand Mentions a Day
Americans make about 4.5 billion brand impressions a day just through conversation
News Brief
PIX FUSION: has signed a multi-year licensing deal with...
Vintage Maneuver: Winery Turns to Podcasting to Reach Younger Audience
CA winery Goosecross Cellars launched Napa Valley Wine Radio podcast to reach a younger audience
