Rewind
So much for glacially paced evolution. Promotion marketing took defined strides this past year.
Bear Necessities
Procter & Gamble is hosting an upscale public restroom in New York City's Times Square this holiday season where it is putting rolls of its Charmin Ultra
e-zines are e z
Yule Flip Peppermint Chip. What's that? It's the new Blizzard flavor from Daily Queen. Granted, some of us missed it.
Wake Up Call
Don't get so smug the next time you have a good promotional idea. Chances are consumers won't get it. A new survey by research firm IMI International
Correction:
In the November issue, the agency for the Dukes of Hazzard Institute campaign, named a PRO Award finalist in the Most Innovative Communications Strategy
Lost No More
ABC learned the hard way. The network drew 16 million viewers to its Lost mystery series in 2004. But a half million tuned out in the second year,
Xtra
11/17 Nintendo launched a multi-million dollar campaign to support the Nov. 19 launch of its new gaming system, Nintendo Wii.
Going for Gold
There's an old saying that Timing is everything, and truth be told, it really is.
Name Games
A mini-test: What do you know about these people? Angel McCray Burton Daly Cary Salter Cecilia Baez Cesar Bower Daisy Bowers Delmer Goddard Ebony Childress
The Meaning of Christmas
Christmas is back. Not that it ever went anywhere, but retailers are using the name in their marketing after years of preferring the more generic What
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