For E-mail Subject Lines, Tell Rather Than Sell
After analyzing more than 40 million e-mails sent from its customers, MailChimp found those with the highest open rates (ranging from 60% to 87%) had the most-straightforward subject lines.
Viral Relationship Marketing: Step by Step
Various studies have shown that, on average, only 11% of business-to-business leads made a purchase within three months of their inquiry. Another 42%, however, made a purchase within 4-12 months.
Objectives Are Everything
Quick, list the objective for the next marketing dollar you spend. Is it quantifiable and time-bound? Is it something other than “increase revenue”?
Becoming the First Step in the Demand Chain
"Traditionally retail has been the last step in the supply chain," Love Goel, chairman/CEO of investment firm Growth Ventures Group, said during his session at theMIX (Merchandising Innovation & Xcellence) Summit last week in Chicago.
