Eddie Bauer Is Up for Sale
Eddie Bauer Holdings Inc. has retained Goldman, Sachs & Co. to explore a possible sale, the company announced yesterday.
Listline e-Newsletter 05/26/06
Christian Book Distributors offers 319,603 last-12-month names on the CBD Gifts and Home Catalog Buyer list. Sixty-four percent are between 35 and 59.
Pepsi Soars with Superman Returns Sweeps
PepsiCo. is rolling out a mega promotion tied to Warner Bros. Pictures' Superman Returns, dangling a cash prize of $1 million.
Taubman Incents Shoppers with Ice Cream Treats; Sweeps
Taubman Centers will reward consumers visiting select shopping centers and area events over the Memorial Day weekend with sweet treats, including free ice cream and T-shirts as part of a new guerilla marketing campaign.
Gillette CEO to Step Aside Amid Executive Changes
Procter & Gamble is making key changes to top management at the recently acquired Gillette entity.
CARU Asks Lionsgate to Pull DVD Spot
Lionsgate Entertainment has been asked by The Children's Advertising Review Unit to refrain from advertising one of its DVDs during times when children's program is on television.
News Briefs
NATURE VALLEY GRANOLA BARS : has introduced AVP Pro Beach Volleyball packaging on boxes of Sweet & Salty Nut Granola Bars. The special-edition boxes feature images of AVP stars Kerri Walsh, Jake Gibb and Jason Ring, along with the tour schedule. The ...
Alterian Acquires Dynamic Direct
Alterian, a database marketing services firm, has acquired Dynamics Direct, an online marketing technology company for an undisclosed sum.
Yahoo Teams Up With EBay
Yahoo Inc. has teamed up with online auction company EBay in a U.S. alliance that will attempt to take on Google Inc. and Microsoft Corp., according to wire service reports.
IMN Names Collins Vice President of Marketing
IMN (iMakeNews Inc.) has named Jo Ellen Collins vice president of marketing.
