Listline e-Newsletter 05/25/06

|  by Chief Marketer Staff

Several data card releases are pending for the new Next Generation list group. The first file available, Consumers on the Internet/ISP Subscribers, has more than 10.8 million names.

McDonald’s Tests Iced Coffee, Bakery Items

|  by Chief Marketer Staff

Is it a bid against Dunkin' Donuts? An effort to muscle in on Starbucks? McDonald's is trying its hand at some new products, testing specialty iced coffees and bakery goods (think muffins and scones) in a limited number of restaurants in the Northeast.

Gamers’ Brand Loyalties Shift: Survey

|  by Chief Marketer Staff

Video-game players are migrating from traditional forms of entertainment, including TV and movie theaters, to the small screen, a new survey has found. Gamers are leaving the theaters in favor of watching DVDs on their home theaters and listening to tunes on their MP3 players.

News Briefs

|  by Chief Marketer Staff

UNITED FEATURES SYNDICATE, INC.: is celebrating the 40th anniversary of its classic It's the Great Pumpkin, Charlie Brown with an essay contest for Peanuts fans. Consumers can send in their worst Halloween stories (no longer than 600 words) via e-mail ...

Stalking the Red-Footed Booby

Roughly 3,000 miles from cruise line Lindblad Expeditions' New York headquarters, bands of naturalists regularly crawl over the Galapagos Islands' marine iguana-laden lava rocks, swim through azure waters with Galapagos penguins, or keep their eyes peeled skyward — or at least treeward — in hopes of glimpsing either the island's famed finch, or at very…

I Am Your Monkey, Walt Disney

|  by Chief Marketer Staff

I'm just as cynical as the next gal. But let's face it, when it comes to my kids, I'm as big a pile of manipulatable mush as you'll ever find. My oldest son Jacob is three and half, and Danny is seven months. So naturally, my thoughts are turning to when they'll be ready to…

High Concept, Low Impact

The theater industry code for well-intentioned efforts that fall short is " the director had a concept." Westin Hotels and Resorts' latest advertising campaign, titled " This is how it should feel," has a concept.