Listline e-Newsletter 05/22/06
Worldata has been chosen to manage Stevens Publishing's list portfolio starting today. Numerous lists of subscribers to magazines, postal and e-mail newsletters are available, in addition to master files.
Worldata has been chosen to manage Stevens Publishing's list portfolio starting today. Numerous lists of subscribers to magazines, postal and e-mail newsletters are available, in addition to master files.
Why do more than 90% of the consumers who visit an e-commerce site leave without purchasing?
Corona Extra is aiming its sights at the urban market in a partnership with Playboy for a summer-long promotion.
Wyndham Hotels and Resorts are giving consumers a sweet incentive for booking online reservations at its hotels -- a GPS-enabled cell phone.
Kellogg Co. is gearing up to go on the road again with American Idol again as presenting sponsor of The American Idols Live! Tour.
Eastman Kodak Co. and Frito-Lay have teamed for an early- summer promo that puts chits for free photos on bags of Lay's potato chips.
VISA: is further leveraging its "Life Takes" campaign launched in February (PROMO Xtra, Feb. 8, 2006) with events that engage Greenwich Village artists and designers. This week, the financial services company took its "Life Takes Expression" extension ...
Direct marketing industry growth declined in first quarter of 2006, falling below the robust growth levels they have attained during the last two years, according to the Direct Marketing Association
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The U.S. Postal Service generated net income in March of $295 million before escrow allocation, according to financial statements released by the agency.