Social Media: Out of Control, on Target, and Changing the Rules
Consumer marketers who fail to invest in and experiment with social media now might find difficulty in catching up with the competition later
Consumer marketers who fail to invest in and experiment with social media now might find difficulty in catching up with the competition later
Whenever companies ask me about best practices for their global adventures, I always echo the character in the film Jerry Maguire" and ask them to “show me the money!”
User-generated advertising is all the rage. Trying to leverage the passions behind blogging, texting, MySpace-ing, and YouTube-ing, marketers are buying into the notion that, hey, our customers can come up with some great ideas too.
What do favorable brand perceptions, trust, and relevance all have in common? They were all found to be the most effective e-mail marketing tactics for eliciting a favorable response