Six Flags theme parks have rolled out a new loyalty club just for kids that offers its biggest fans a chance to extend their park experience via exclusive contests and insider news.

McDonald’s is out with the first of four summer promotions around Happy Meal premiums, tying the popular menu item with a top retailer and two major films.

Giftybox is putting its own unique spin on its incentive offerings, extending its regional gift-pass experience program nationally this summer.

Bath & Body Works was once again offering 2-ounce samples of its lotions to the crowds of attendees lining its booth at the recent Incentive Show after conducting a test to see how not giving out the samples would bode with attendees at last year’s Motivation Show. The answer? Attendees want some samples.

Greyhound Lines, Inc. has launched its first loyalty program called Road Rewards giving special offers to customers who purchase tickets on the transportation company’s Web site.

In March, Smirnoff vodka began searching for an "enthusiastic drinks guru" to delve into the culture of cocktails, report its findings and represent the brand. It didn't take long to unearth the perfect candidate.

In its biggest youth-marketing move to date, Burger King is following millions of teenagers straight to MySpace.com, one the most popular online communities for the young to meet, chat and socialize.

Grocers can harness kid-targeted health and wellness brands to reinvigorate center-store sales and address parents' concerns about childhood obesity.

Drug store chain CVS boosts online shopping with a short-term promotion for its ExtraCare loyalty card

John Wanamaker, the father of the department store, described the classic dilemma in advertising: “I know half the money I spend on advertising is wasted, but I can never find out which half.” Direct marketers have long believed that they have the answer. But do they?