Last month, 7UP made a splash when it announced that is was removing all artificial ingredients from the soda in a bid to address consumer demand for natural products. But now, the Center for Science in the Public Interest plans to file a lawsuit ...
Carl's Jr. and Hardee's have unleashed their latest kids' meal promotion tied to 4Kids Entertainment's popular Yu-Gi-Oh property, dangling an online sweepstakes for a chance to win Yu-Gi-Oh merchandise.
The Chrysler Group is out with an interactive advertising campaign, conducted in partnership with DirectTV, to promote the launch of the Dodge 2007 Caliber.
ConAgra Foods is readying a slate of summer promotions that will spur sampling and brand loyalty for a handful of key brands using a range of sports and entertainment sponsorships.
Children, even those as young as three-years old, wield a tremendous amount of influence when it comes to family spending.
Supervalu has set a new structure and management team to take effect after its acquisition of Albertson’s, expected to close in June.
BROWN-FORMAN: will combine its wines and spirits sales and marketing organizations into one effective July 1. The move is part of a larger realignment to ensure growth and prosperity. In addition, wines and spirits production operations will report to ...
A former Google advertiser is suing to block the proposed $90 million settlement between Google and search marketers who claim they’ve been victims of click fraud in the AdWords program.
The Direct Marketing Association has applauded the Postal Rate Commission
Clicking on search engine results can be hazardous to your computer
