Listline e-Newsletter 05/12/06
Belardi/Ostroy ALC LLC now manages the Colorful Images catalog buyers master file and the Colorful Images Enhanced list. More than 575,000 buyers are available from the last 12 months on either file.
Colloquy Corner: Avoiding the Zero-Sum Game
Beside the general argument that single-tender loyalty programs capture only a percentage of your overall customer transactions, there’s another reason that many loyalty marketers value multitender over single-tender programs.
A Case of Consumer Ennui
Every marketer bemoans the fact that engaging consumers is a more and more difficult task. They’ll try the traditional route (TV, magazines), the alphabet innovative conduit (IM, ISP, PDA, MP3), and every pathway in between.
What Makes Millennials Millennials
It would be an understatement to say that as Millennials (those born between 1977 and 1994) come of age, the rest of population is taken aback.
Sara Lee Names TBWA/Chiat/Day as AOR
Sara Lee Food & Beverage has named TBWA/Chiat/Day as its agency of record for the Sara Lee Brand. The transition begins immediately, Sara Lee spokesperson Mall Hall said yesterday.
Quaker Launches 90-Calorie Bars Online
Quaker Oats Co. has launched Chewy 90 Calorie granola bars with an online game that leverages ads starring its iconic "Quaker Man" spokesman and promotes sampling.
AirTran Sweeps Goes Car Racing
AirTran Airways has teamed up with XM Satellite Radio and Andretti-Green Racing (AGR) for a sweeps that will give four racing fans the opportunity to experience the Indianapolis 500 on May 28.
American Greetings Boosts Licensing Marketing Team
American Greeting Corp. has created a new marketing position designed to boost licensing initiatives for the company.
Kodak Agrees to Settle FTC Spam Charges
Kodak has agreed to pay a little more than $26,000 to settle charges by the Federal Trade Commission that its photo-sharing unit violated the federal Can-Spam Act in e-mails to 2 million of its customers.
Sportsman’s Guide Income Off Slightly
The Sportsman's Guide Inc. reported net earnings of $2.2 million for the first quarter, down from $2.3 million last year
