WellBaskets offers gift baskets targeted for patients suffering from illnesses including heart disease, cancer, arthritis and diabetes. What's more, it tailors them for occasions ranging from anniversaries, weddings and holidays. The baskets range in price from less than $30 to more than $75.

Edge Automotive has been able to pull in an average of 500 new customers a year using a mailing system developed by Our Town America.

Entrepreneurs in mail order have mastered an exciting but very tough, detailed business. You must master merchandise selection, sales projections, and cost per response with the first mailing. You quickly learn customer relationship management as you answer inquiries and complaints, and watch unfilled orders stack up when hot items sell out in the first week.

Direct Media Inc. is the new manager of the Furniture Style and Residential Lighting trade magazine lists identifying 24,992 and 13,791 subscribers, respectively. List owner Vance Publishing Corp. previously managed these files in house.

Disney/Pixar is pushing its latest animated film, Cars, at a local dealership near you.

Anheuser-Busch is set to bow a new line of Budweiser barbeque sauces that it hopes will pair well with sipping a few cold beers this summer.

Universal Parks & Resorts (UPR) has named marketing agency Velocity Sports & Entertainment as its exclusive corporate partnerships sales agency for the company's theme parks and resort destinations. Work starts immediately.

Staples has hired Davie-Brown Entertainment as agency of record for entertainment marketing.

Marketers that are targeting mothers are missing the mark, according to a survey conducted by Draft Chicago. Moms who were polled said they are much more than "just moms" and they want to be recognized as such by advertisers.

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