When the most novel idea in the Incentive Show’s exhibit hall involves mucking out a horse stable, there’s trouble – big trouble – in premium land. While it’s true that most of the show’s offerings aren’t geared toward direct marketers, in years past there were always a few items that could capture a DMers’ fancy.…
RedEnvelope Salutes Mom As the second Sunday in May nears, RedEnvelope encourages recipients to remember an important woman in our lives -- mom. The front cover of the merchandiser’s latest 36-page catalog features a man kissing his mother on the cheek ...
String Letter Publishing has appointed Statistics to manage the Acoustic Guitar and Strings Magazine lists. The larger publication Acoustic Guitar has 46,903 subscribers.
Starbucks Corp. is redefining the casting couch. The mega coffee-maker has gone from staking a claim in the music business to dabbling in movies to announcing a partnership last week with the William Morris Agency to put an emphasis on identifying music, film and book projects that it can promote and distribute from its stores.…
Crown Royal will put a consumer's name into the official title of a NASCAR race next year, in a contest that marks the first time the name of a major professional sporting event will be awarded to a consumer, Crown Royal said.
PepsiCo, Inc. has agreed to change the look of its new Life Water drink to settle a lawsuit filed last month by Energy Brand claiming that the Life Water packaging looked a bit too much like its Vitaminwater.
Volkswagen of America has hired product integration agency Creative Entertainment Services (CES) to develop brand building platforms in film and television properties. The car dealer plans to broaden its entertainment marketing capacity.
Denny's restaurants are sending consumers bowling under a new in-store promotion to further extend its support of the Pro Bowlers Association.
Mazda North American Operations is out with a new sweepstakes that drives consumers to an online globe to search for the hidden location of on of its cars and a chance to win a vehicle.
GREEN MOUNTAIN COFFEE ROASTERS, INC.: has purchased the outstanding shares of
