Standard Mail Rates Could Rise by 9%

|  by Chief Marketer Staff

(Direct Newsline)—Standard mailers would have to fork over some 9% more in postage costs under the U.S. Postal Service's just-announced rate case filing with the Postal Rate Commission. First class stamp prices would go up by 3 cents.

People in the News

|  by Chief Marketer Staff

Atlanta-based Mastermind Marketing promoted Ilana Shusman to account executive and hired Meredith Bazzell as an account coordinator.

If You Build It, They Will Come… If You Attract Them

Even the best Website content cannot provide brand-building value if no one reads it. So marketers invest in ways to generate qualified traffic to their sites, using television, print, and other online and offline efforts.

VH1 Rocks With Metal Music Promos

VH1 is paying homage to everything metal—music that is—this month with a month-long marketing campaign to promote a network TV event dedicated to the rock genre.