Listline e-Newsletter 05/05/06
Fasano and Associates was recently named manager of the Ascot Seniors list. It's comprised of more than 2.5 million men and women 55 and older.
Fasano and Associates was recently named manager of the Ascot Seniors list. It's comprised of more than 2.5 million men and women 55 and older.
Universal Studios Consumer Products Group is turning to the small screen to build additional revenue from its properties via a new mobile entertainment division.
(Direct Newsline)—Standard mailers would have to fork over some 9% more in postage costs under the U.S. Postal Service's just-announced rate case filing with the Postal Rate Commission. First class stamp prices would go up by 3 cents.
News America Marketing has formed an Entertainment & Specialty Marketing division led by studio veteran Steve Ross.
Atlanta-based Mastermind Marketing promoted Ilana Shusman to account executive and hired Meredith Bazzell as an account coordinator.
NIKE: is expanding its licensing business under a new partnership with the
Even the best Website content cannot provide brand-building value if no one reads it. So marketers invest in ways to generate qualified traffic to their sites, using television, print, and other online and offline efforts.
Because dating normally has a long “sales cycle” before moving into engagement and then marriage, trying to get to the meet-the-parents stage too early often leads to losing the “prospect” completely. Online marketing for considered-purchase items is very similar
VH1 is paying homage to everything metal—music that is—this month with a month-long marketing campaign to promote a network TV event dedicated to the rock genre.
A New Hampshire federal district court has ordered former self-proclaimed spam king Sanford Wallace to pay more than $4 million he allegedly obtained by downloading spyware onto consumers