Restoration Hardware Heads Outdoors The retro-contemporary home cataloger Restoration Hardware mailed a brand new specialty edition with "Outdoor" tacked onto its name. The 88-page "Premier Edition" of Restoration Hardware Outdoor showcases several ...
A&E had consumers rubbing their eyes in amazement when it staged a live event around its new real-life series Criss Angel: Mindfreak. And rightly so.
An NFL partnership last football season was just what Burger King (BK) cooked up to promote a limited time only burger and fries offering. The fast food
Clothing retailer Gap is returning to its musical roots with a bus tour turned pop-up store and sweepstakes that will send customers to some of the summer's
The Meow Mix Co. is heading back to TV, this time in its very own spoof reality show highlighting cats (of course) as the stars. In a take on popular
One of the advantages of living in the New York area is access to terrific museums. On a recent Saturday, I trooped my two boys down to The Museum of
Requests for brown sugar and honey massages, eucalyptus soaks and grain and spice facials are in high demand, with spas throwing open their doors in record
Every promotion is vulnerable to fraud. Marketers have come to expect it. Agencies administering them have learned to establish layers of protection to
The kudos keep rolling in for Pontiac's star turn on The Apprentice. It has netted an EMMA, an Interactive Marketing Award and a PRO Award (all from PROMO),
Excerpts from our e-newsletter 4/24 Visa International's newly signed $200 million sponsorship of Fedration Internationale de Football Association World
