Posted on by Beth Negus Viveiros

WVU IMC 2012 view book photo shoot in Chicago, IL.
Cyndi Greenglass, Senior Vice President Strategic Solutions, Diamond Marketing Solutions taken in Bloomingdale, IL. July 23, 2012. (J. Alex Wilson)

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.