100 Promo

Posted on by Chief Marketer Staff
1/ARNOLD BRAND PROMOTIONS
101 Huntington Ave., Boston, MA, 02199
PHONE: (617) 587-8000 URL: www.arnoldworldwide.com
OWNERSHIP: Havas CEO: Ed Eskandarian

AT A GLANCE: Tops the chart after being Agency of the Year in 2006. Michael Carey became director in December. Ramped up on 2005 wins from Radio Shack, Hershey, Mobile ESPN, Estee Lauder. New in 2006: McDonald’s. Bumped Hershey’s Take 5 sales with word-of-mouth sampling; built bogs in 3 cities to boost Ocean Spray’s share. (See profile on P. 32.)
NET REVENUE
2006: $68 million*
2005: $54 million*
2004: $30 million*
TWO-YEAR GROWTH (2004-2006): 129%*
NO. OF YEARS IN BUSINESS: 17
NET REVENUE PER EMPLOYEE: $87,662*
2/PROMOWORKS
300 North Martingale Rd., Schaumburg, IL, 60173
PHONE: (847) 310-2600 URL: www.promoworks.com
OWNERSHIP: Independent CEO: Michael Kent

AT A GLANCE: In-store specialist dominates the aisles. Rose to No. 2 through solid results for clever demos. Helped Listerine pinpoint moms with costumed “Agent Cool Blue” field staff roaming supermarket aisles with a branded, balloon-covered cart. Gave shoppers a chance to weigh Kellogg’s Special K Challenge by lifting a six-pound, anvil-shaped “cereal box.” Who says 100% project work doesn’t pay?
NET REVENUE
2006: $45 million*
2005: $29 million*
2004: $21 million*
TWO-YEAR GROWTH (2004-2006): 113%*
NO. OF YEARS IN BUSINESS: 8
NET REVENUE PER EMPLOYEE: $128,084*
3/WUNDERMAN
285 Madison Ave., New York, NY 10017
PHONE: (212) 941-3000 URL: www.wunderman.com
OWNERSHIP: WPP Group CEO: Daniel Morel

AT A GLANCE: Bigger, better. A 2006 buying spree landed promo shop Shaw Marketing Group (and Diageo, overseas) and Web site whiz ZAAZ. Promotion work now centered in Chicago; New York headquarters focuses on direct marketing. Added Seattle and San Francisco offices. New in 2006: Goodyear (motor sports), Diageo (interactive). Lost in 2006: Pfizer (direct marketing). (See profile on P. 37.)
NET REVENUE
2006: $300 million*
2005: $226 million*
2004: $194 million*
TWO-YEAR GROWTH (2004-2006): 54%*
NO. OF YEARS IN BUSINESS: 49
NET REVENUE PER EMPLOYEE: $428,571*
4/MOMENTUM WORLDWIDE
161 Sixth Ave., 8th Floor, New York, NY, 10013
PHONE: (212) 367-4500 URL: www.momentumww.com
OWNERSHIP: Interpublic Group of Cos. CEO: Chris Weil

AT A GLANCE: High-tech connections worldwide. Building its “worldwide” chops with six global clients: American Express, Bacardi, Coca-Cola, General Motors, Intel, Microsoft. Investing heavily in technology to connect its creative departments. New in 2006: master agency for Coke’s 2008 Olympics work; Kraft (25 brands); Wendy’s; Novartis. Lost in 2006: Lowe’s (consolidated at Omnicom) and OfficeMax.
NET REVENUE
2006: $120 million*
2005: $95 million*
2004: $81 million*
TWO-YEAR GROWTH (2004-2006): 48%*
NO. OF YEARS IN BUSINESS: 23
NET REVENUE PER EMPLOYEE: $177,778*
5/RYAN PARTNERSHIP
50 Danbury Rd., Wilton, CT 06897
PHONE: (203) 210-3000 URL: www.ryanpartnership.com
OWNERSHIP: Independent CEO: David Ryan

AT A GLANCE: Agency of the Year. Classic packaged goods shop weaves promotion, direct marketing, interactive with consistently solid results. Tops our chart for campaign work with Campbell Soup’s pink-can homage to Komen; an online TV parody for Dove; zany on-premise sampling for Heineken. Launched experiential marketing division Stage in 2006. (See profile on P. 30.)
NET REVENUE
2006: $60 million
2005: $52 million
2004: $45 million
TWO-YEAR GROWTH (2004-2006): 34%
NO. OF YEARS IN BUSINESS: 23
NET REVENUE PER EMPLOYEE: $157,798
6/EPRIZE LLC
1 ePrize Dr., Pleasant Ridge, MI, 48069
PHONE: (248) 304-1460 URL: www.eprize.com
OWNERSHIP: Independent CEO: Josh Linkner

AT A GLANCE: Still wired for growth after six hard-charging years. Does hundreds of online games, plus loyalty programs (My Coke Rewards, Disney Movie Rewards). Launched Caffeine for small-business owners’ DIY online promos. Used a $32 million cash infusion to build new technology and its client roster. New AOR wins in 2006: Bell South, Jack Link’s, Quicken Loans, WMS Gaming.
NET REVENUE
2006: $33 million
2005: $26 million
2004: $14 million
TWO-YEAR GROWTH (2004-2006): 133%
NO. OF YEARS IN BUSINESS: 8
NET REVENUE PER EMPLOYEE: $109,633
7/THE INTEGER GROUP
7245 West Alaska Dr., Lakewood, CO, 80226
PHONE: (303) 393-3402 URL: www.integer.com
OWNERSHIP: Omnicom Group CEO: Mike Sweeney

AT A GLANCE: Well-rounded trio of regional offices. Bought Eventive (which shared Coors as a client) in late 2005. Proctor & Gamble additions, especially shopper marketing, led strong organic growth. Opening offices this year in China, Japan and Europe to serve P&G. New in 2006: Electrolux, Michelin (national field marketing), Visa, Dremel, Duracell, Motel 6, Texas Instruments, Select Comfort, WhiteWave.
NET REVENUE
2006: $150 million*
2005: $125 million*
2004: $100 million*
TWO-YEAR GROWTH (2004-2006): 50%*
NO. OF YEARS IN BUSINESS: 14
NET REVENUE PER EMPLOYEE: $150,000*
8/THE MARKETING ARM
1999 Bryan St., Suite 1800, Dallas, TX, 75201
PHONE: (214) 259-3200 URL: www.themarketingarm.com
OWNERSHIP: Omnicom Group CEO: Ray Clark

AT A GLANCE: General contractor with impressive arms and legs. Now pitching one-stop shopping across “emotional” platforms (music, entertainment, sports), a step beyond earlier cross-selling between divisions. Bought digital shop ipsh (yep) in 2006; keeps street work strong with 2,000 part-time field staffers. New in 2006: Elizabeth Arden, Revlon, Staples, Frito-Lay, Pfizer. Lost in 2006: Office Depot.
NET REVENUE
2006: $69 million*
2005: $56 million*
2004: $46 million*
TWO-YEAR GROWTH (2004-2006): 51%*
NO. OF YEARS IN BUSINESS: 14
NET REVENUE PER EMPLOYEE: $86,250*
9/ERIC MOWER & ASSOCIATES
500 Plum St, Syracuse, NY, 13204
PHONE: (315) 466-1000 URL: www.mower.com
OWNERSHIP: Independent CEO: Eric Mower

AT A GLANCE: Marries fun with strategy. Convinced retailers to hold shelf space for top-secret Fisher-Price toy (surprise: it’s TMX Elmo); built out Fisher-Price play areas in airports and zoos. Ran Kodak Gallery’s Photo Treasure Hunt that piggybacked “Pirates of the Caribbean.” New in 2006: Mattel Brands (thanks to longtime client Fisher-Price), Hand Held Products (B-to-B), Ryvita, John Deere.
NET REVENUE
2006: $37 million
2005: $26 million
2004: $23 million
TWO-YEAR GROWTH (2004-2006): 59%
NO. OF YEARS IN BUSINESS: 48
NET REVENUE PER EMPLOYEE: $176,721
10/Octagon
800 Connecticut Ave., 2 East, Norwalk, CT, 06854
PHONE: (203) 354-7400 URL: www.octagon.com
OWNERSHIP: Interpublic Group of Cos. CEO: Jeff Shifrin

AT A GLANCE: Sports agency filled out its team this year. Absorbed four-man promo shop Andover Marketing last August in a no-cash deal; added another 20 or so staffers. Most growth came from new clients: Crowne Plaza, Auto Trader, L’Oreal, Bank of America, Kraft Foods training work. Lost Masterfoods’ sponsorship work, but still doing projects.
NET REVENUE
2006: $43 million*
2005: $38 million*
2004: $27 million*
TWO-YEAR GROWTH (2004-2006): 60%*
NO. OF YEARS IN BUSINESS: 24
NET REVENUE PER EMPLOYEE: $207,767*
11/COLANGELO
120 Tokeneke Rd., Darien, CT, 06820
PHONE: (203) 662-6600 URL: www.colangelo-sm.com
OWNERSHIP: Omnicom Group CEO: Robert Colangelo

AT A GLANCE: Sold to Omnicom in October. Founder Rob Colangelo still runs day to day. Omnicom funding helped upgrade IT, a catalyst for more interactive work. About 70% of business is through-the-line (ads and promotion), including new client U.S. Smokeless Tobacco Co. Also new in 2006: Cadbury Adams’ Halls brand.
NET REVENUE
2006: $31 million*
2005: $26 million
2004: $22 million
TWO-YEAR GROWTH (2004-2006): 44%*
NO. OF YEARS IN BUSINESS: 14
NET REVENUE PER EMPLOYEE: $178,286*
12/PIERCE
123 Free St., Portland, ME, 04101
PHONE: (207) 523-1724 URL: www.piercepromotions.com
OWNERSHIP: Omnicom Group CEO: Clint Pierce

AT A GLANCE: Branching out beyond events. Launching Blue Compass EXP fulfillment/warehousing/kitting division; already shipped millions of samples internationally for Kraft. Also building events measurement and analysis. Impressive two-year growth, mostly from current clients like P&G (via Gillette) and Diageo. Made Kraft’s 3-shop list for events. Opened offices in Charlotte, NC, Chicago and Philadelphia.
NET REVENUE
2006: $28 million*
2005: $20 million*
2004: $9 million*
TWO-YEAR GROWTH (2004-2006): 209%
NO. OF YEARS IN BUSINESS: 17
NET REVENUE PER EMPLOYEE: $147,368*
13/CATAPULT INTEGRATED SERVICES INC.
55 Post Rd. West, Westport, CT, 06880
PHONE: (203) 682-4000 URL: www.catapultmarketing.com
OWNERSHIP: Independent (D.L. Ryan Cos.) CEO: David Ryan

AT A GLANCE: Already a seasoned player. Opened 20 months ago as a Ryan Partnership spin-off; parlayed that solid start into respectable growth, mostly via new clients. Core competency is retail marketing; building its entertainment chops. Sampled Activia yogurt to 4.5 million shoppers for Group Danone; put repositioned Excedrin on “The Amazing Race.”
NET REVENUE
2006: $17 million
2005: $13 million
2004: $10 million
TWO-YEAR GROWTH (2004-2006): 66%
NO. OF YEARS IN BUSINESS: 2
NET REVENUE PER EMPLOYEE: $171,796
14/ARC WORLDWIDE
35 W. Wacker Dr., Chicago, IL, 60601
PHONE: (312) 220-3200 URL: www.arcww.com
OWNERSHIP: Publicis Groupe CEO: Marc Landsberg

AT A GLANCE: Still morphing. Tightened its ties to sister Leo Burnett since their formal 2005 merger. Shares co-presidents, even: Rich Stoddard (former Burnett U.S. president) and Juan Carlos Ortiz (ran Arc/Burnett offices in Latin America). New in 2006: CIBA Vision, Sara Lee, Research in Motion. Lost in 2006: Cadillac, U.S. Army, Energizer, Northern Trust, McNeil Consumer and Specialty Pharmaceuticals.
NET REVENUE
2006: $125 million*
2005: $115 million*
2004: $98 million*
TWO-YEAR GROWTH (2004-2006): 28%*
NO. OF YEARS IN BUSINESS: 3
NET REVENUE PER EMPLOYEE: $256,148*
15/BFG COMMUNICATIONS
P.O. Box 23199, Hilton Head Island, SC, 29925
PHONE: (800) 248-0173 URL: www.bfgcom.com
OWNERSHIP: Independent CEO: Kevin Meany

AT A GLANCE: Knows how to throw a party. Added work from Diageo brands (Captain Morgan, Goldschlager, Bailey’s Irish Cream) with the same zest as award-winning pirate escapades from 2003 and 2004. Got young men to try shots of Hungarian import Zwack with Borat-style on-premise events. New in 2006: project work for Cynergy Data, Wendy’s.
NET REVENUE
2006: $22 million
2005: $15 million
2004: $9 million
TWO-YEAR GROWTH (2004-2006): 132%
NO. OF YEARS IN BUSINESS: 12
NET REVENUE PER EMPLOYEE: $100,006
16/MR. YOUTH LLC
Chelsea Market, 75 Ninth Ave., 4th Floor, New York, NY, 10001
PHONE: (212) 779-8712 URL: www.mryouth.com
OWNERSHIP: Independent CEO: Matt Britton

AT A GLANCE: Events specialist is growing into a big boy. Half the growth comes from new clients. New in 2006: projects from Dell, Centers for Disease Control (via Arc Worldwide), Playboy Enterprises, Contiki Holidays. Launched word-of-mouth spin-off shop RepNation Media LLC in 2006. Put trampolines in malls to show teens Adidas’ “bouncy” new shoe.
NET REVENUE
2006: $8 million
2005: $2 million
2004: $1 million
TWO-YEAR GROWTH (2004-2006): 482%
NO. OF YEARS IN BUSINESS: 5
NET REVENUE PER EMPLOYEE: $162,770
17/VIBES MEDIA
205 W. Wacker Dr., Chicago, IL, 60606
PHONE: (312) 753-6330 URL: www.vibes.com
OWNERSHIP: Independent CEO: Alex Campbell

AT A GLANCE: Always on the phone. Mobile marketing specialist rose from No. 47 last year through speedy growth and strong campaign work. Stoked “Pirate” fever with an intricate Verizon advergame and sweeps tied to “Pirates of the Caribbean: Dead Man’s Chest”; helped Virgin Mobile court teens with a back-to-school “Hook Up” texting game.
NET REVENUE
2006: $7 million
2005: $3 million
2004: $2 million
TWO-YEAR GROWTH (2004-2006): 132%
NO. OF YEARS IN BUSINESS: 9
NET REVENUE PER EMPLOYEE: $158,135
18/ALCONE MARKETING GROUP
4 Studebaker, Irvine, CA, 92618
PHONE: (949) 770-4400 URL: www.alconemarketing.com
OWNERSHIP: Omnicom Group CEO: Bill Hahn

AT A GLANCE: Re-centralized again. Pulled its four divisions (promotions, fulfillment, digital, merchandise) together in late 2005; added Consumer Lab research division and a Chicago office in 2006. New in 2006: Krups, GE Consumer Finance, Dreyer’s Grand Ice Cream, Foster Wines, Seeds of Change. Produced an online reality show for Coty’s JLO “Glow After Dark” fragrance.
NET REVENUE
2006: $51 million*
2005: $49 million*
2004: $40 million*
TWO-YEAR GROWTH (2004-2006): 29%*
NO. OF YEARS IN BUSINESS: 31
NET REVENUE PER EMPLOYEE: $286,517*
19/OGILVYACTION
309 West 49th St., New York, NY, 10019
PHONE: (212) 297-8000 URL: www.ogilvyaction.com
OWNERSHIP: WPP Group CEO: Jay Farrell, CEO North America
AT A GLANCE: The shop formerly known as 141 Worldwide. Parent Ogilvy Group consolidated marketing services in January 2007, with 141 Worldwide at the core. Also absorbed BEN Marketing, which accounts for just under half the estimated 2006 revenue growth. New in 2006: Beverage Partners Worldwide, Cantor Fitzgerald, Charming Shoppes, AIG, Nestle Waters, Microsoft.
NET REVENUE
2006: $60 million*
2005: $49 million*
2004: $45 million*
TWO-YEAR GROWTH (2004-2006): 33%*
NO. OF YEARS IN BUSINESS: 28
NET REVENUE PER EMPLOYEE: $166,667*
20/DRAFTFCB
633 N. St. Clair St., Chicago, IL, 60611
PHONE: (312) 944-3500 URL: www.draftfcb.com
OWNERSHIP: Interpublic Group of Cos. CEO: Howard Draft

AT A GLANCE: Made headlines. Draft announced Foote, Cone & Belding merger in June, won Wal-Mart’s $570 million marquee account in October — and lost it in December before work began. That’s before ever adopting a single P&L (in January). Absorbed FCB’s Hall Event Group and 361 Sports Marketing. New in 2006: Baxter, Chicago Cubs, Dow Chemical Co., Gerber, Merrill Lynch, State Farm. Lost in 2006: Sony Ericsson.
NET REVENUE
2006: $520 million*
2005: $387 million*
2004: $365 million*
TWO-YEAR GROWTH (2004-2006): 42%*
NO. OF YEARS IN BUSINESS: 29
NET REVENUE PER EMPLOYEE: $173,333*
21/UPSHOT
303 E. Wacker Dr., Suite 2400, Chicago, IL, 60601
PHONE: (312) 943-0900 URL: www.upshot.net
OWNERSHIP: EMAK Worldwide CEO: Brian Kristofek

AT A GLANCE: EMAK’s retail marketing gem. Makes P&G’s beauty brands look fab in-store and on-air in Canada; put Miller beer in talking cans for summer sweeps. New in 2006: Miller’s trademark brands, P&G’s Vocalpoint word-of-mouth mom network, Family Dollar Stores. Added work from Disney’s travel division. (See profile on P. 39.)
NET REVENUE
2006: $13 million*
2005: $11 million*
2004: $9 million*
TWO-YEAR GROWTH (2004-2006): 48%*
NO. OF YEARS IN BUSINESS: 13
NET REVENUE PER EMPLOYEE: $105,691*
22/CIVIC ENTERTAINMENT GROUP LLC
450 Park Avenue So., 5th Floor, New York, NY, 10016
PHONE: (212) 426-7006 URL: www.cegny.com
OWNERSHIP: Independent CEOS: Stuart Ruderfer and David Cohn

AT A GLANCE: New-school marketers. Growth has slowed; roster heavily skewed to entertainment, especially cable networks. Produced the National Vocabulary Championship for GSN (Game Show Network); challenged architects to design (then display) cities of the future for The History Channel. New in 2006: ABC, AMC TV, Discover Financial Services, TNT, Times Square Alliance, City of Chicago, The White House.
NET REVENUE
2006: $6 million
2005: $5 million
2004: $3 million
TWO-YEAR GROWTH (2004-2006): 84%
NO. OF YEARS IN BUSINESS: 8
NET REVENUE PER EMPLOYEE: $266,097
23/CIRCLE ONE LLC
10 Norden Place, Norwalk, CT, 06855
PHONE: (203) 286-0550 URL: www.circle1marketing.com
OWNERSHIP: Independent CEOS: Mark Szuchman and Michael Dill

AT A GLANCE: First-timer debuts in the Top 25. Six-year-old shop does promos, ads, retail, mostly for packaged goods. Key clients: Bird’s Eye Foods, Pepperidge Farms, Tastykake. New in 2006: Massimo, Farnam, cheesemaker BC-USA, Mitchell & Ness. Put Duracell in “Amazing Race” team flashlights; gave New Yorkers a wake-up call for Chock full O’Nuts’ holiday sweepstakes.
NET REVENUE
2006: $6 million
2005: $5 million
2004: $3 million
TWO-YEAR GROWTH (2004-2006): 122%
NO. OF YEARS IN BUSINESS: 6
NET REVENUE PER EMPLOYEE: $241,672
24/VELOCITY SPORTS & ENTERTAINMENT
230 East Ave., Norwalk, CT, 06855 PHONE: (203) 831-2000 URL: www.teamvelocity.com OWNERSHIP: Aegis Group
PRINCIPALS: Alex Nieroth, Bob Wilhelmy, David Grant, Harlan Stone, Mike Reisman

AT A GLANCE: Sports pro tackles fashion and music. Brought Cingular to the runway for Fashion Week; built music programs for Cingular and Ameriprise Financial. Opened a Charlotte, NC branch for NASCAR work from Toyota (NASCAR AOR) and others. Also new in 2006: Universal Studios Theme Parks, Masterfoods, Ameriprise, Outback, Holiday Inn, Cadbury Schweppes, Madison Square Garden, vitaminwater.
NET REVENUE
2006: $18 million
2005: $17 million
2004: $14 million
TWO-YEAR GROWTH (2004-2006): 31%
NO. OF YEARS IN BUSINESS: 8
NET REVENUE PER EMPLOYEE: $156,609
25/ACTIVE MARKETING GROUP
10182 Telesis Court, Suite 300, San Diego, CA 92121
PHONE: (858) 663-9997 URL: www.activemarketinggroup.com
OWNERSHIP: The Active Network Inc. CEO: Dave Alberga

AT A GLANCE: Gets consumers while they’re sweaty. Brings brands to playing fields for sampling; its massive sports registration databases help pinpoint amateur athletes. Led Slim Jim (and pro Dave Mirra) into skateboard parks nationally; introduced Disney Mobile to soccer moms with branded skill sessions at tourneys. Bought Promote It International in March 2006.
NET REVENUE
2006: $18 million
2005: $12 million
2004: $8 million
TWO-YEAR GROWTH (2004-2006): 120%
NO. OF YEARS IN BUSINESS: 7
NET REVENUE PER EMPLOYEE: $222,500
*Revenue and growth estimated by Promo editors; not verifiable
2007 RANK AGENCY/PRIMARY SERVICES 2006 NET REVENUE TWO-YEAR GROWTH NO. OF YEARS IN BUSINESS NET REVENUE PER EMPLOYEE
26 DIGITAS, BOSTON.
Laura Lang; (617) 867-1000. Creative content, experiential marketing, media leverage/activation, sponsorship/events/partnerships, strategy & analytics
$270,000,000* 10%* 27 $131,707
27 ASPEN MARKETING SERVICES, WEST CHICAGO, IL.
Patrick O’Rahilly; (630) 293-9600. Direct marketing, event marketing, promotion/brand products, strategy, digital marketing
84,360,000 42 21 140,133
28 LEADDOG MARKETING GROUP, NEW YORK.
Dan Mannix; (212) 488-6530. Experiental/event marketing, brand promotions, mobile & grassroots marketing, creative services & new media, promotional sweepstates/contests, brand consulting, cause-related initiatives (See profile on P. 41.)
3,774,514 186 8 121,759
29 SEISMICOM, SAN FRANCISCO.
David Flaherty; (415) 864-4000. Channel marketing with promotional emphasis, event marketing, research & consulting services, online marketing, partnership marketing
9,194,582 101 7 235,759
30 MALONE ADVERTISING, AKRON, OH.
Fred Bidwell; (330) 376-6148. Customer marketing, field marketing, media planning & buying
22,000,000* 69* 64 99,548*
31 THINK 360 INC., TARRYTOWN, NY.
Karen Koslow; (914) 631-8070. Strategic services, concept development, program implementation, campaign creative development, digital strategy & program development
4,154,503 55 6 218,658
32 LAUNCH CREATIVE MARKETING, CHICAGO.
Doug Powell; (312) 234-9800. Promotions, brand marketing, package design, in-store marketing, advertising
3,893,900 87 34 111,254
33 COACTIVE MARKETING GROUP, CINCINNATI, OH.
Charlie Tarzian; (513) 577-7075. Experiential marketing (on-premise/event), promotion marketing, shopper marketing, interactive/customer relationship marketing, strategy development/consumer & category insights
34,353,000 5 35 146,183
34 AMP AGENCY, BOSTON.
Gary Colen; (617) 723-8929. Events & location promotion, promotional location media, field marketing, sampling, Web design & interactive marketing
53,861,000 3 11 176,016
35 EURO RSCG 4D IMPACT, CHICAGO.
Bill Meyer; (312) 399-7000. Experiential marketing, sampling, wallboards (place-based media)
24,000,000* 26* 10 272,727*
36 TEAM ENTERPRISES INC., FORT LAUDERDALE, FL.
Daniel Gregory; (954) 862-2400. Experiential marketing, event marketing, field marketing, mobile marketing, special events
7,991,430 70 18 23,299
37 MARKETING DRIVE WORLDWIDE, NORWALK, CT.
Dean Buresh; (203) 857-6100. Promotional marketing, consumer promotion, concept development/program design, partnership marketing strategy, national promotional marketing planning/execution, account-specific marketing
62,000,000* 5* 8 410,596*
38 SOURCE MARKETING LLC, WESTPORT, CT.
Derek Correia; (203) 291-4000. Consumer promotion, direct marketing, partnership marketing, non-traditional marketing, digital/interactive, media planning/buying, CRM, sponsorships & activation
16,800,000* 56* 18 311,111*
39 MOROCH PARTNERS LP, DALLAS.
Pat Kempf; (214) 520-9700. Media, creative & production, promotion, strategic planning, digital
29,226,497 25 26 117,849
40 CENTRA MARKETING & COMMUNICATIONS LLC, WESTBURY, NY. Robert Bell; (516) 997-3147. Sweepstakes/games/contests, event marketing, incentive management, creative, strategic planning research, new product development/marketing & distribution 2,581,474 47 11 234,679
41 THE MARKETING STORE, OAKBROOK TERRACE, IL.
David Bender; (630) 693-1400. Consumer products, promotional operations (sweepstakes/games/contests), promotion, direct & relationship marketing, interactive marketing
$50,305,000 18% 21 $177,130
42 NEXT MARKETING, ATLANTA.
Henry Rischitelli; (770) 225-2200. Sports marketing, event marketing/production, mobile marketing, sampling programs, sponsorship management/activation, guerrilla marketing
5,631,504 117 14 201,125
43 FATHOM COMMUNICATIONS LLC, NEW YORK.
Peter Groome; (212) 817-6600. Brand strategy, event marketing, advertising, direct marketing, online marketing
6,340,412 279 6 181,155
44 CAMPAIGNERS, EL SEGUNDO, CA.
Melissa Orr; (310) 643-7500. Assisted selling, in-store demos, retailtainment, merchandising, product sampling, sales calls, warehousing & fulfillment
20,798,392 174 10 115,547
45 BENSUSSEN DEUTSCH & ASSOCIATES, WOODINVILLE, WA.
Jay Deutsch; (425) 492-6111. Sales promotion, branded merchandise, sports marketing, entertainment marketing, consumer products
198,720,000 45 23 516,156
46 RELAY WORLDWIDE, CHICAGO.
Wally Hayward; (312) 297-1400. Event marketing, strategic sponsorship consulting, measurement
18,200,000* 27 6 107,059*
47 MARS ADVERTISING INC., SOUTHFIELD, MI.
Ken Barnett; (248) 936-2200. Co-marketing program development, strategic consulting, account-specific marketing, national promotions, media placement, creative development/production, e-marketing (Web/e-mail/search)
34,929,093 29 34 91,919
48 JUST MARKETING INTERNATIONAL, ZIONSVILLE, IN.
Zak Brown; (317) 344-1900. Sponsorship & strategy, trackside & mobile marketing, corporate entertainment, event sponsorship, show car programs
$9,797,560 139% 12 $105,350
49 CAREER SPORTS & ENTERTAINMENT INC., ATLANTA.
Lonnie Cooper; (770) 955-1300. Athlete representation, corporate marketing/promo, event management, PR, creative services
8,200,000 17 21 126,154
50 IGNITION INC., FITZGERALD, GA.
Mark Driscoll; (678) 701-0369. Sponsor management/activation/solicitation, sampling/global tours, entertainment/production, event management, strategic planning & communications
7,800,000 66 9 156,000
51 ACTION MARKETING GROUP, BOULDER, CO.
Rob Schuham; (303) 447-7312. Event marketing, mobile marketing, field marketing, retail marketing, PR stunts
3,022,196 211 12 120,888
52 VERVELIFE, CHICAGO.
Justin Jarvinen; (312) 893-7000. Digital media promotions, licensing, Web site development
9,500,000 3,603 4 633,333
53 GMR MARKETING LLC, NEW BERLIN, WI.
Gary Reynolds; (262) 786-5600. Strategic planning, promotion development, sponsorship evaluation/negotiation & ROI analysis, demos & sampling execution, hospitality, event & tour management
105,000,000* 15* 28 210,000*
54 MASTERMIND MARKETING, ATLANTA.
Dan Dodson; (678) 420-4000. Strategic planning, tactical planning & concept development, communications development/design/production, program execution & management, program analysis/research
12,100,000 22 24 189,063
55 MARKETINGLAB INC., MINNEAPOLIS.
Richard Butwinick; (612) 823-2292. Co-marketing, event marketing, consumer promotion, grassroots marketing, program development/execution
1,841,930 36 7 230,241
56 GWP, MONTCLAIR, NJ.
Eric Lanel; (973) 746-0500. Concept development & ideation, promotions, viral buzz marketing, event marketing, print & commercial production
2,465,000 90 16 273,889
57 GEORGE P. JOHNSON CO., AUBURN HILLS, MI.
Robert Vallee, Jr.; (248) 475-2500. Experience marketing & strategic consulting, trade show marketing & conferences, mobile marketing, entertainment & lifestyle marketing, event technology services
164,016,000 24 93 332,690
58 IRIS, NEW YORK.
Stewart Shanley; (646) 257-2603. Integrated marketing, sales promotion, retail marketing, experiential & PR, digital & direct marketing, advertising
1,566,000 1,133 3 52,200
59 NOBLE COMMUNICATIONS CO., SPRINGFIELD, MO.
Robert Noble; (417) 875-5000. Creative, program development, strategic planning, program inplementation, interactive development, PR, account-specific marketing, event marketing, sponsorship marketing
13,016,747 1 38 122,800
60 RENEGADE MARKETING GROUP LLC, NEW YORK.
Drew Neisser; (646) 486-7700. Digital services, event marketing, advertising, strategic planning/research promotions
7,346,964 41 11 97,960
61 HAWKEYE, CHARLOTTE, NC.
Richard Beanland; (214) 659-5656. Interactive, sports & entertainment, promotions, insight & strategy, loyalty, B-to-B, branding, direct marketing
61,500,000* 21* 8 219,643*
62 MARKETING WERKS, CHICAGO.
Julie Guida, Scott Moller; (312) 228-0800. Experiential marketing, event/mobile marketing, retail sales activation, sponsorship activation, multi-cultural marketing, youth marketing
6,518,496 54 20 72,428
63 DON JAGODA ASSOCIATES, MELVILLE, NY.
Don Jagoda; (631) 454-1800. On-/offline sweeptakes/games/contests, premium/prize sourcing & fulfillment, on-/offline incentive & loyalty programs, security printing
$7,281,938 27% 45 $123,423
64 SUMMIT MARKETING, ST. LOUIS.
Daniel Renz; (314) 569-3737. Promotional products, direct response marketing products & services, recognition & incentives, integrated government marketing products & services
39,163,847 19 11 111,897
65 MARDEN-KANE INC., MANHASSET, NY.
Gibby Kane; (516) 365-3999. Program administration, creative/concept development, Web site development/hosting, online game development, html programming, promotion technology, R & D
23,147,912 6 50 564,583
66 PROMOTIONAL ALLIANCE INTERNATIONAL INC., RANCHO CUCAMONGA, CA. Brent Shigenaka; (909) 944-9139. Gift-with-purchase/purchase-with-purchase, containers & packaging, visual merchandising 3,893,693 118 4 486,712
67 RESPONSE LLC, NEW HAVEN, CT.
Peter Franz; (203) 776-2400. Creative, print/production, promo/hospitality, media, account, shipping
896,448 80 5 112,056
68 GRAND CENTRAL MARKETING INC., NEW YORK.
Matthew Glass; (212) 253-8777. Promotional tours, entertainment marketing, grassroots marketing, sports marketing, PR
1,379,327 58 8 106,102
69 POWERPACT LLC, MIDLOTHIAN, VA.
Alison Glander Provost; (877) 361-5700. Promotion, shopper marketing, branding, e-marketing, events, multi-cultural marketing, cause marketing, direct marketing, PR, advertising
9,444,956 0.2 7 136,883
70 GAGE, MINNEAPOLIS.
Edwin ‘Skip’ Gage; (763) 595-3800. Interactive, promotions, CRM, channel marketing, loyalty programs
14,066,000 -54 15 136,563
71 BIG FISH BRANDING INC., ERIE, CO.
Cindy Gibbs; (303) 828-2279. Promotional products marketing, branded apparel, printing & direct mail, graphic design
$319,915 907% 3 $319,915
72 PROACTIVE INC., CHICAGO.
Tony Lorenz; (312) 654-8844. B-to-B experiential marketing/production, event planning, communication strategy & planning, creative direction & content development, print/video/interactive media design & development
16,125,880 36 15 424,365
73 THE REGAN GROUP, HAWTHORNE, CA.
Patti Regan; (310) 675-6161. Barter media, sweepstakes/games, warehousing/fulfillment, strategic alliances, street teams
4,058,960 33 15 119,381
74 AMMO MARKETING, SAN FRANCISCO.
Julian Aldridge; (415) 541-2720. Influencer/word-of-mouth programming/execution, ethnographic research/strategy, experiential event marketing/execution, strategic program development (See profile P. 44.)
1,000,000* 67* 8 71,429*
75 BOOMM! MARKETING & COMMUNICATIONS, WESTCHESTER, IL. Gary Mattes (708) 836-9500. Sales promotion, advertising, brand positioning & identity, strategic planning, media planning & management, Web design/production, direct marketing, trade show planning, PR 2,871,625 61 9 151,138
76 G2 PROMOTIONAL MARKETING, NEW YORK.
Joe Celia; (212) 546-1921. Shopper marketing, customer marketing, sales promotion, local media & events, strategic planning
29,600,000* -5* 23 246,667*
77 BARD ADVERTISING INC., EDINA, MN.
Barbra Stabno; (952) 345-8000. Develop/execute integrated strategic plans encompassing marketing initiatives with sales/trade responsiveness, creative implementation, program management, multi-media neutral solutions
1,166,950 23 11 145,869
78 TSE SPORTS & ENTERTAINMENT, NEW YORK.
Robert Tuchman; (646) 442-5881. Corporate hospitality, promotions, meetings & incentives, athlete & celebrity marketing, golf
5,400,000* 11* 10 180,000*
79 BECORE PROMOTIONS, LOS ANGELES.
Mark Billik; (213) 747-3123. Hospitality production, event production, logistic services, labor & staffing
1,007,393 97 8 67,160
80 ZIPATONI, ST. LOUIS.
Karen Sauder; (314) 231-2400. Retail sales promotion/consumer activation, sponsorship marketing, partnership marketing, interactive marketing, buzz marketing
28,000,000* 0* 23 233,333*
81 THE A TEAM LLC, NEW YORK.
Andrew Cohen (212) 239-0499. Concept development, creative development, account-specific marketing, sweepstakes, contests & games, event marketing
3,231,000 28 8 161,550
82 PROMOTIONS GROUP WEST INC., VENICE, CA.
Russell Jones; (310) 664-1095. Lifestyle tours, mobile marketing, media stunts & press events, street teams & grassroots, viral/online marketing
2,564,511 -14 8 320,564
83 B.A.R.C. COMMUNICATIONS, SAN FRANCISCO.
John Randazzo; (415) 772-1989. Graphic design, promotion development, strategic planning, account-specific marketing, consumer advertising, Web design/interactive
4,253,459 62 18 184,933
84 ALPHA MARKETING INC., BAR HARBOR, ME.
Steve Green (207) 288-4448. Sales promotion, trade marketing, entertainment marketing, mobile marketing, project management
1,147,036 26 7 143,380
85 BIG COMMUNICATIONS INC., FERNDALE, MI.
Lisa Stern; (248) 246-5200. Healthcare communications/sales force/physician & patient educational & promotional programs, live events, premiums
251,625 4,249 13 3,756
86 MARLIN ENTERTAINMENT, WESTPORT, CT.
Neal Frank; (203) 255-6100. Event marketing, multi-platform marketing, field marketing, sweepstakes/contests, viral marketing, sponsorship activation
$5,650,000 37% 17 $403,571
87 CMD, PORTLAND, OR.
Phil Reilly; (503) 223-6794. Advertising, interactive, promotions, design, film & video, meetings & events, PR
22,400,000 -3 29 175,000
88 BRAND FUEL PROMOTIONS, MORRISVILLE, NC.
Danny Rosin, Robert Fiveash; (919) 484-2565. Promotional products, online merchandising, Web services, art/graphic design, fulfillment
2,521,393 42 9 84,046
89 REDPEG MARKETING INC., ALEXANDRIA, VA.
Brad Nierenberg; (703) 519-9000. Experiental activation (mobile tours/events/retail activation/on-premise/sampling/online), creative design, brand strategy
4,600,000 -36 12 100,000
90 OBJECT 9, BATON ROUGE, LA.
Branden Lisi; (225) 368-9899. Brand identity/packaging, point-of-sale/promotions, graphic design/Web design, advertising (print/electronic), marketing
1,561,346 16 15 111,525
91 MEDIA LOGIC, ALBANY, NY.
David Schultz; (518) 456-3015. Strategic marketing & planning (includes R&D), integrated brand positioning & strategy, promotion marketing, interactive services/Web development, media planning/buying
9,626,821 10 23 131,874
92 VENTURA ASSOCIATES INC., NEW YORK.
Marla Altberg; (212) 302-8277. Judging & administration, creative & consulting services, prize procurement & fulfillment, rules/legal copy review, online creative & Web hosting services, print production services, bonding
3,417,000 18 36 213,563
93 FULLHOUSE, MILWAUKEE, WI.
Glenn Kleiman; (414) 271-4001. Interactive technology design and execution for mobile (touring) marketing, custom video/photo/data-capture event systems, interactive tablet PC and PDA programming, event kiosk software and hardware
6,219,203 -3 18 113,076
94 THE GUILD GROUP, WHITE PLAINS, NY.
Victor Ayala; (914) 467-8200. Integrated marketing, consumer promotions, co-marketing, B-to-B, advertising & branding
8,425,637 -7 27 153,193
95 SHARPLEFT, NEW YORK.
Doug Langway; (212) 284-9930. Viral video/user-generated content, Internet television, branded entertainment, brand identity
532,563 111 9 66,570
96 REVOLUTION, CHICAGO.
John Rowady; (312) 529-5850. Sports marketing, sponsorship activation/execution, sponsorship negotiation/selection/planning, sponsorship & corporate hospitality, mobile marketing
16,880,000 -80 6 703,333
97 BARKLEY SPONSORSHIPS & EVENTS, KANSAS CITY, MO.
Dan Fromm; (816) 842-1500. Sponsorship marketing, mobile marketing, promotions, event marketing/sampling, entertainment marketing
2,241,455 -7 19 172,420
98 TIPTON & MAGLIONE INC., GREAT NECK, NY.
Martin Maglione; (516) 466-0093. Sales promotion, design, Web site design & management, sweepstakes administration, promotional tours
1,929,000 -42 25 175,364
99 SHUMSKY, DAYTON, OH.
Michael Emoff; (800) 223-2203. Promotional (creative logo branding/promotional products) online company stores/fulfillment, online recognition & incentive programs, point-of-sale promotional graphics/design, Web design
6,762,769 4 54 110,865
100 PRO MOTION INC., ST. LOUIS.
Steve Randazzo; (314) 997-0101. Experiential marketing tours, field sampling/demos at retail, customizing vehicles & displays, strategic field marketing/buzz/guerrilla
3,875,000 -5 12 227,941
*Revenue and growth estimated by Promo editors; not verifiable

ALPHABETICAL INDEX

THE A TEAM 81
Andrew Cohen (212) 239-0499
www.ateampromo.com
ACTION MARKETING GROUP 51
Rob Schuham (303) 447-7312
www.action-marketing-group.com
ACTIVE MARKETING GROUP 25
Dave Alberga (858) 964-3834
www.activemarketinggroup.com
ALCONE MARKETING GROUP 18
Bill Hahn (949) 770-4400
www.alconemarketing.com
ALPHA MARKETING INC. 84
Steven Greene (207) 288-4448
www.alphamarketing.com
AMMO MARKETING 74
Julian Aldridge (415) 541-2720
www.ammomarketing.com
AMP AGENCY 34
Gary Colen (617) 723-8929
ARC WORLDWIDE 14
Marc Landsberg (312) 220-3200
www.arcww.com
ARNOLD BRAND PROMOTIONS 1
Ed Eskandarian (617) 587-8000
www.arnoldworldwide.com
ASPEN MARKETING SERVICES 27
Patrick O’Rahilly (630) 293-9600
www.aspenms.com
B.A.R.C. COMMUNCIATIONS 83
John Randazzo (415) 772-1989
www.barccom.com
BARD ADVERTISING INC. 77
Barbra Stabno (952) 345-8000
www.bardadvertising.com
BARKLEY SPONSORSHIPS & EVENTS 97
Dan Fromm (816) 842-1500
www.barkleyus.com
BECORE PROMOTIONS 79
Mark Billik (213) 747-3123
BENSUSSEN DEUTSCH & ASSOCIATES 45
Jay Deutsch (425) 492-6111
www.bdainc.com
BFG COMMUNICATIONS 15
Kevin Meany (800) 248-0173
www.bfgcom.com
BIG COMMUNICATIONS INC. 85
Lisa Stern (248) 246-5200
www.bigcommunications.com
BIG FISH BRANDING INC. 71
Cindy Gibbs (303) 828-2279
www.bigfishbranding.com
BOOMM! MARKETING & COMMUNICATIONS 75
Gary Mattes (708) 836-9500
www.boomm.com
BRAND FUEL PROMOTIONS 88
Danny Rosin and Robert Fiveash (919) 484-2565
CAMPAIGNERS 44
Melissa Orr (310) 643-7500
CAREER SPORTS & ENTERTAINMENT INC. 49
Lonnie Cooper (770) 955-1300
CATAPULT INTEGRATED SERVICES INC. 13
David Ryan (203) 682-4000
www.catapultmarketing.com
CENTRA MARKETING & COMMUNICATIONS LLC 40
Robert Bell (516) 997-3147
www.centramarketing.com
CIRCLE ONE LLC 23
Mark Szuchman and Michael Dill (203) 286-0550
www.circle1marketing.com
CIVIC ENTERTAINMENT GROUP LLC 22
Stuart Ruderfer and David Cohn (212) 426-7006
www.cegny.com
CMD 87
Phil Reilly (503) 223-6794
COACTIVE MARKETING GROUP 33
Charlie Tarzian (513) 577-7075
www.getcoactive.com
COLANGELO 11
Robert Colangelo (203) 662-6600
www.colangelo-sm.com
DIGITAS 26
Laura Lang (617) 867-1000
DON JAGODA ASSOCIATES 63
Don Jagoda (631) 454-1800
www.dja.com
DRAFTFCB 20
Howard Draft (312) 944-3500
www.draftfcb.com
EPRIZE LLC 6
Josh Linkner (248) 304-1460
www.eprize.com
ERIC MOWER & ASSOCIATES 9
Eric Mower (315) 466-1000
www.mower.com
EURO RSCG 4D IMPACT 35
Bill Meyer (312) 399-7000
www.eurorscg-impact.com
FATHOM COMMUNICATIONS 43
Peter Groome (212) 817-6600
FULLHOUSE 93
Glenn Kleiman (414) 271-4001
www.fullhouseinteractive.com
G2 PROMOTIONAL MARKETING 76
Joe Celia (212) 546-1921
GAGE 70
Edwin ‘Skip’ Gage (763) 595-3800
GEORGE P. JOHNSON CO. 57
Robert G. Vallee, Jr. (248) 475-2500
GMR MARKETING LLC 53
Gary Reynolds (262) 786-5600
www.gmrlive.com
GRAND CENTRAL MARKETING INC. 68
Matthew Glass (212) 253-8777
www.grandcentralmarketing.com
THE GUILD GROUP 94
Victor Ayala (914) 467-8200
www.guildgroup.com
GWP 56
Eric Lanel (973) 746-0500
HAWKEYE 61
Richard Beanland (214) 659-5656
www.hawkeyeww.com
IGNITION INC. 50
Mark Driscoll (678) 701-0369
www.ignition-inc.com
THE INTEGER GROUP 7
Mike Sweeney (303) 393-3402
www.integer.com
IRIS 58
Stewart Shanley (646) 257-2603
JUST MARKETING INTERNATIONAL 48
Zak Brown (317) 344-1900
LAUNCH CREATIVE MARKETING 32
Doug Powell (312) 234-9800
www.launchcreative.com
LEADDOG MARKETING GROUP 28
Dan Mannix (212) 488-6530
MALONE ADVERTISING 30
Fred Bidwell (330) 376-6148
www.malonead.com
MARDEN-KANE INC. 65
Gibby Kane (516) 365-3999
THE MARKETING ARM 8
Ray Clark (214) 259-3200
www.themarketingarm.com
MARKETING DRIVE WORLDWIDE 37
Dean Buresh (203) 857-6100
THE MARKETING STORE 41
David Bender (630) 693-1400
MARKETING WERKS 62
Scott Moller and Julie Guida (312) 228-0800
www.marketingwerks.com
MARKETINGLAB INC. 55
Richard Butwinick (612) 823-2292
www.mymarketinglab.com
MARLIN ENTERTAINMENT 86
Neal Frank (203) 255-6100
MARS ADVERTISING INC. 47
Ken Barnett (248) 936-2200
www.marsusa.com
MASTERMIND MARKETING 54
Daniel Dodson (678) 420-4000
www.mastermindmarketing.com
MEDIA LOGIC 91
David M. Schultz (518) 456-3015
www.mlinc.com
MOMENTUM WORLDWIDE 4
Chris Weil (212) 367-4500
www.momentumww.com
MOROCH PARTNERS LP 39
Pat Kempf (214) 520-9700
MR. YOUTH LLC 16
Matt Britton (212) 779-8712
www.mryouth.com
NEXT MARKETING 42
Henry Rischitelli (770) 225-2200
NOBLE COMMUNICATIONS CO. 59
Robert Noble (417) 875-5000
OBJECT 990
Branden Lisi (225) 368-9899
www.object9.com
OCTAGON 10
Jeff Shifrin (203) 354-7400
www.octagon.com
OGILVYACTION 19
Jay Farrell (212) 297-8000
www.ogilvyaction.com
PIERCE 12
Clint Pierce (207) 523-1724
www.piercepromotions.com
POWERPACT LLC 69
Alison Glander Provost (877) 361-5700
PRO MOTION INC. 100
Steve Randazzo (314) 997-0101
www.promotion1.com
PROACTIVE INC. 72
Tony Lorenz (312) 654-8844
www.proactiveinc.com
PROMOTIONAL ALLIANCE INTERNATIONAL INC. 66
Brent Shigenaka (909) 944-9139
PROMOTIONS GROUP WEST INC. 82
Russell Jones (310) 664-1095
PROMOWORKS 2
Michael Kent (847) 310-2600
www.promoworks.com
REDPEG MARKETING INC. 89
Brad Nierenberg (703) 519-9000
www.redpegmarketing.com
THE REGAN GROUP 73
Patti Regan (310) 675-6161
www.theregangroup.com
RELAY WORLDWIDE 46
Wally Hayward (312) 297-1400
RENEGADE MARKETING GROUP LLC 60
Drew Neisser (646) 486-7700
RESPONSE LLC 67
Peter Franz (203) 776-2400
www.thepowertoprovoke.com
REVOLUTION 96
John Rowady (312) 529-5850
www.revolutionworld.com
RYAN PARTNERSHIP 5
David Ryan (203) 210-3000
www.ryanpartnership.com
SEISMICOM 29
David Flaherty (415) 864-4000
www.seismicom.com
SHARPLEFT 95
Douglas Langway (212) 284-9930
SHUMSKY 99
Michael Emoff (800) 223-2203
www.shumsky.com
SOURCE MARKETING LLC 38
Derek Correia (203) 291-4000
www.source-marketing.com
SUMMIT MARKETING 64
Daniel Renz (314) 569-3737
TEAM ENTERPRISES INC. 36
Daniel Gregory (954) 862-2400
THINK 360 INC 31
Karen Koslow (914) 631-8070
www.think360inc.com
TIPTON & MAGLIONE INC. 98
Martin Maglione (516) 466-0093
TSE SPORTS & ENTERTAINMENT 78
Robert Tuchman (646) 442-5881
UPSHOT 21
Brian Kristofek (312) 943-0900
www.upshot.net
VELOCITY SPORTS & ENTERTAINMENT 24
Alex Nieroth, Bob Wilhelmy, David Grant, Harlan Stone and Mike Reisman (203) 831-2000
www.teamvelocity.com
VENTURA ASSOCIATES INC. 92
Marla Altberg (212) 302-8277
www.sweepspros.com
VERVELIFE 52
Justin Jarvinen (312) 893-7000
VIBES MEDIA 17
Alex Campbell (312) 753-6330
www.vibes.com
WUNDERMAN 3
Daniel Morel (212) 941-3000
www.wunderman.com
ZIPATONI 80
Karen Sauder (314) 231-2400
www.zipatoni.com

RANK BY REVENUE

2007 RANK AGENCY 2006 NET REVENUE TWO-YEAR GROWTH
$20 MILLION AND UP
1 Draftfcb* $520,000,000 42%
2 Wunderman* 300,000,000 54
3 Digitas* 270,000,000 10
4 Bensussen Deutsch & Associates 198,720,000 45
5 George P. Johnson Co. 164,016,000 24
6 The Integer Group* 150,000,000 50
7 Arc Worldwide* 125,000,000 28
8 Momentum Worldwide* 120,000,000 48
9 GMR Marketing LLC* 105,000,000 15
10 Aspen Marketing Services 84,360,000 42
11 The Marketing Arm* 69,000,000 51
12 Arnold Brand Promotions* 67,500,000 129
13 Marketing Drive Worldwide* 62,000,000 5
14 hawkeye * 61,500,000 21
15 Ryan Partnership 60,121,000 34
16 OgilvyAction* 60,000,000 33
17 AMP Agency 53,861,000 3
18 Alcone Marketing Group* 51,000,000 29
19 The Marketing Store 50,305,000 18
20 PromoWorks 45,341,902 113
21 Octagon* 42,800,000 60
22 Summit Marketing 39,163,847 19
23 Eric Mower & Associates 37,111,463 59
24 MARS Advertising Inc. 34,929,093 29
25 CoActive Marketing Group 34,353,000 5
26 ePrize 33,109,045 133
27 Colangelo* 31,200,000 44
28 G2 Promotional Marketing* 29,600,000 -5
29 Moroch Partners LP 29,226,497 25
30 Pierce* 28,000,000 209
31 Zipatoni* 28,000,000 0
32 Euro RSCG 4D Impact* 24,000,000 26
33 Marden-Kane Inc. 23,147,912 6
34 CMD 22,400,000 -3
35 Malone Advertising* 22,000,000 69
36 BFG Communications 21,601,395 132
37 Campaigners 20,798,392 174
$7 TO $18 MILLION
38 Relay Worldwide* $18,200,000 27%
39 Velocity Sports & Entertainment 18,010,000 31
40 Active Marketing Group 17,800,000 120
41 rEvolution 16,880,000 -80
42 Catapult Integrated Services Inc. 16,836,000 66
43 Source Marketing LLC* 16,800,000 56
44 ProActive Inc. 16,125,880 36
45 Gage 14,066,000 -54
46 Noble Communications Company 13,016,747 1
47 Upshot* 13,000,000 48
48 Mastermind Marketing 12,100,000 22
49 Just Marketing International 9,797,560 139
50 Media Logic 9,626,821 10
51 VerveLife 9,500,000 3603
52 PowerPact LLC 9,444,956 0.2
53 Seismicom $9,194,582 101%
54 The Guild Group 8,425,637 -7
55 Mr. Youth LLC 8,301,276 482
56 Career Sports & Entertainment Inc. 8,200,000 17
57 Team Enterprises Inc. 7,991,430 70
58 ignition Inc. 7,800,000 66
59 Renegade Marketing Group LLC 7,346,964 41
60 Don Jagoda Associates 7,281,938 27
$3 TO $6 MILLION
61 Vibes Media $6,957,949 364%
62 Shumsky 6,762,769 4
63 Marketing Werks 6,518,496 54
64 Fathom Communications 6,340,412 279
65 Fullhouse 6,219,203 -3
66 Civic Entertainment Group LLC 5,854,140 84
67 Marlin Entertainment 5,650,000 37
68 Next Marketing 5,631,504 117
69 Circle One LLC 5,558,454 122
70 TSE Sports & Entertainment* 5,400,000 11
71 RedPeg Marketing Inc. 4,600,000 -36
72 B.A.R.C. Communciations 4,253,459 62
73 Think 360 Inc. 4,154,503 55
74 The Regan Group 4,058,960 33
75 Launch Creative Marketing 3,893,900 87
76 Promotional Alliance International Inc. 3,893,693 115
77 Pro Motion Inc. 3,875,000 -5
78 LeadDog Marketing Group 3,774,514 186
79 Ventura Associates Inc. 3,417,000 18
80 The A Team 3,231,000 28
81 Action Marketing Group 3,022,196 211
$1.5 TO $2.8 MILLION
82 Boomm! Marketing & Communications $2,871,625 61%
83 Centra Marketing & Communications LLC 2,581,474 47
84 Promotions Group West Inc. 2,564,511 -14
85 Brand Fuel Promotions 2,521,393 72
86 GWP 2,465,000 90
87 Barkley Sponsorships & Events 2,241,455 -7
88 Tipton & Maglione Inc. 1,929,000 -42
89 MarketingLab Inc. 1,841,930 36
90 iris 1,566,000 1133
91 Object 9 1,561,346 169
UP TO $1.3 MILLION
92 Grand Central Marketing Inc. $1,379,327 58%
93 BARD Advertising Inc. 1,166,950 23
94 Alpha Marketing Inc. 1,147,036 26
95 BeCore Promotions 1,007,393 97
96 Ammo Marketing* 1,000,000 67
97 Response LLC 896,448 80
98 SharpLeft 532,563 111
99 Big Fish Branding, Inc. 319,915 907
100 Big Communications Inc. 251,625 4249
* Revenue estimated by Promo editors; not verifiable

RANK BY GROWTH

2007 RANK AGENCY 2006 REVENUE 2004 REVENUE GROWTH
1 Big Communications Inc. $251,625 $5,786 4248.859%
2 VerveLife 9,500,000 256,569 3602.708
3 iris 1,566,000 127,000 1133.071
4 Big Fish Branding Inc. 319,915 31,766 907.099
5 Mr. Youth LLC 8,301,276 1,425,560 482.317
6 Vibes Media 6,957,949 1,499,211 364.107
7 TSE Sports & Entertainment 18,000,000 4,398,985 309.185
8 Fathom Communications 6,340,412 1,672,970 278.991
9 Action Marketing Group 3,022,196 972,304 210.828
10 Pierce 28,000,000 9,050,000 209.392
11 LeadDog Marketing Group 3,774,514 1,321,644 185.592
12 Campaigners 20,798,392 7,596,340 173.795
13 Just Marketing International 9,797,560 4,098,479 139.054
14 ePrize LLC 33,109,045 14,223,048 132.784
15 BFG Communications 21,601,395 9,311,429 131.988
16 Arnold Brand Promotions 67,500,000 29,500,000 128.814
17 Circle One LLC 5,558,454 2,500,476 122.296
18 Active Marketing Group 17,800,000 8,081,000 120.27
19 Promotional Alliance International Inc. 3,893,693 1,788,000 117.768
20 Next Marketing 5,631,504 2,600,000 116.596
21 PromoWorks 45,341,902 21,275,690 113.116
22 SharpLeft 532,563 252,213 111.156
23 Seismicom 9,194,582 4,579,908 100.759
24 BeCore Promotions 1,007,393 512,387 96.608
25 GWP 2,465,000 1,298,000 89.908

TOP 25 CREATIVE

COMPANY REPRESENTATIVE CAMPAIGN CREATIVITY RANK
Ryan Partnership Dove Calming Nights Launch 1
Upshot P&G Canada Look Fab 2
Civic Entertainment Group LLC GSN National Vocabulary Championship 3
Arnold Brand Promotions Ocean Spray Bogs Across America 4
Centra Marketing & Communications LLC Volvo “Pirates of the Caribbean: Dead Man’s Chest” 5
Colangelo Crown Royal NASCAR “Your Name Here” 5
Think 360, Inc Mike & Ike Be a VJ for a Day 5
Alcone Marketing Group JLO Glow After Dark Reality Show 8
Catapult Integrated Services Inc. Dannon Activia Launch 8
CoActive Marketing Group Albertson’s Meal Deal 8
PromoWorks Listerine Agent Cool Blue demos 8
Velocity Sports & Entertainment Cingular Sounds Live 8
AMP Agency USA Network Characters Welcome Tour 13
Arc Worldwide Cadillac Elite Xbox Gamers Pack 13
Circle One, LLC Duracell “Amazing Race” 13
MarketingLab Inc. 3M: Beware of Wandering Eyes 13
OgilvyAction Sunsilk North American Launch 13
Career Sports & Entertainment Inc. Kellogg HBCU Program 18
Eric Mower and Associates Kodak “Pirates of the Caribbean: Dean Man’s Chest” 18
Launch Creative Marketing Mentos Geyser Video Online Contest 18
Momentum Worldwide Verizon Wireless V-Cast Grammy Concert 18
Promotions Group West Inc. GSN I’ve Got a Secret Tour 18
Vibes Media Verizon Wireless “Pirates of the Caribbean: Dead Man’s Chest” 18
Digitas American Express Members’ Lounge 24
Euro RSCG 4D Impact Cheer True Fit Mall Tour 24
Integer Group Blue Moon Craft Beer Redesign 24
LeadDog Marketing Group MSG Network “50 Greatest Moments at Madison Square Garden” 24
Marketing Arm AT&T Digital Oasis 24
Marketing Drive Worldwide Dannon Fit Right Not Tight 24
Mr. Youth LLC MSN Live Like a RockStar Experience 24
Octagon The Home Depot Team Colors 24
Wunderman Office Depot Small Business of NASCAR 24

HOW WE DID IT

The Promo 100 ranking is based on three equally weighted factors: U.S. net revenue, two-year growth and the quality/results of campaign work.

Agencies reported their U.S. net revenue for the most recent three years, as verified by an outside auditor or a copy of the agency’s tax return. “Net revenue” is the same as “gross profit” as reported on tax filings; it does not equal total billings, which often include pass-through expenses. We usedU.S.-only net revenue in order to more accurately compare all agencies.

Promo estimated net revenue and growth for agencies that can’t give financial data because they’re owned by holding companies governed by the Sarbanes-Oxley Act. Those estimates are marked with an asterisk.

Agencies submitted three campaigns from 2006; Promo editors rated them on strategy, execution, creativity, scope of the work (both breadth of disciplines and number of markets) and, most importantly, results. (Confidential results are used only for scoring and are not reported in Promo.) Agencies that showed strong results for a range of clients using a mix of disciplines tended to score highest. Agencies with unclear results or limited work (all for a single client, or in few markets, or with a narrow range of disciplines, such as sampling or online sweeps) scored lower.

Scores for U.S. net revenue, two-year growth and campaign work were added together to arrive at an agency’s total final score.

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