100 Promo
| 1/ARNOLD BRAND PROMOTIONS | |
| 101 Huntington Ave., Boston, MA, 02199 PHONE: (617) 587-8000 URL: www.arnoldworldwide.com OWNERSHIP: Havas CEO: Ed Eskandarian AT A GLANCE: Tops the chart after being Agency of the Year in 2006. Michael Carey became director in December. Ramped up on 2005 wins from Radio Shack, Hershey, Mobile ESPN, Estee Lauder. New in 2006: McDonald’s. Bumped Hershey’s Take 5 sales with word-of-mouth sampling; built bogs in 3 cities to boost Ocean Spray’s share. (See profile on P. 32.) |
NET REVENUE 2006: $68 million* 2005: $54 million* 2004: $30 million* TWO-YEAR GROWTH (2004-2006): 129%* NO. OF YEARS IN BUSINESS: 17 NET REVENUE PER EMPLOYEE: $87,662* |
| 2/PROMOWORKS | |
| 300 North Martingale Rd., Schaumburg, IL, 60173 PHONE: (847) 310-2600 URL: www.promoworks.com OWNERSHIP: Independent CEO: Michael Kent AT A GLANCE: In-store specialist dominates the aisles. Rose to No. 2 through solid results for clever demos. Helped Listerine pinpoint moms with costumed “Agent Cool Blue” field staff roaming supermarket aisles with a branded, balloon-covered cart. Gave shoppers a chance to weigh Kellogg’s Special K Challenge by lifting a six-pound, anvil-shaped “cereal box.” Who says 100% project work doesn’t pay? |
NET REVENUE 2006: $45 million* 2005: $29 million* 2004: $21 million* TWO-YEAR GROWTH (2004-2006): 113%* NO. OF YEARS IN BUSINESS: 8 NET REVENUE PER EMPLOYEE: $128,084* |
| 3/WUNDERMAN | |
| 285 Madison Ave., New York, NY 10017 PHONE: (212) 941-3000 URL: www.wunderman.com OWNERSHIP: WPP Group CEO: Daniel Morel AT A GLANCE: Bigger, better. A 2006 buying spree landed promo shop Shaw Marketing Group (and Diageo, overseas) and Web site whiz ZAAZ. Promotion work now centered in Chicago; New York headquarters focuses on direct marketing. Added Seattle and San Francisco offices. New in 2006: Goodyear (motor sports), Diageo (interactive). Lost in 2006: Pfizer (direct marketing). (See profile on P. 37.) |
NET REVENUE 2006: $300 million* 2005: $226 million* 2004: $194 million* TWO-YEAR GROWTH (2004-2006): 54%* NO. OF YEARS IN BUSINESS: 49 NET REVENUE PER EMPLOYEE: $428,571* |
| 4/MOMENTUM WORLDWIDE | |
| 161 Sixth Ave., 8th Floor, New York, NY, 10013 PHONE: (212) 367-4500 URL: www.momentumww.com OWNERSHIP: Interpublic Group of Cos. CEO: Chris Weil AT A GLANCE: High-tech connections worldwide. Building its “worldwide” chops with six global clients: American Express, Bacardi, Coca-Cola, General Motors, Intel, Microsoft. Investing heavily in technology to connect its creative departments. New in 2006: master agency for Coke’s 2008 Olympics work; Kraft (25 brands); Wendy’s; Novartis. Lost in 2006: Lowe’s (consolidated at Omnicom) and OfficeMax. |
NET REVENUE 2006: $120 million* 2005: $95 million* 2004: $81 million* TWO-YEAR GROWTH (2004-2006): 48%* NO. OF YEARS IN BUSINESS: 23 NET REVENUE PER EMPLOYEE: $177,778* |
| 5/RYAN PARTNERSHIP | |
| 50 Danbury Rd., Wilton, CT 06897 PHONE: (203) 210-3000 URL: www.ryanpartnership.com OWNERSHIP: Independent CEO: David Ryan AT A GLANCE: Agency of the Year. Classic packaged goods shop weaves promotion, direct marketing, interactive with consistently solid results. Tops our chart for campaign work with Campbell Soup’s pink-can homage to Komen; an online TV parody for Dove; zany on-premise sampling for Heineken. Launched experiential marketing division Stage in 2006. (See profile on P. 30.) |
NET REVENUE 2006: $60 million 2005: $52 million 2004: $45 million TWO-YEAR GROWTH (2004-2006): 34% NO. OF YEARS IN BUSINESS: 23 NET REVENUE PER EMPLOYEE: $157,798 |
| 6/EPRIZE LLC | |
| 1 ePrize Dr., Pleasant Ridge, MI, 48069 PHONE: (248) 304-1460 URL: www.eprize.com OWNERSHIP: Independent CEO: Josh Linkner AT A GLANCE: Still wired for growth after six hard-charging years. Does hundreds of online games, plus loyalty programs (My Coke Rewards, Disney Movie Rewards). Launched Caffeine for small-business owners’ DIY online promos. Used a $32 million cash infusion to build new technology and its client roster. New AOR wins in 2006: Bell South, Jack Link’s, Quicken Loans, WMS Gaming. |
NET REVENUE 2006: $33 million 2005: $26 million 2004: $14 million TWO-YEAR GROWTH (2004-2006): 133% NO. OF YEARS IN BUSINESS: 8 NET REVENUE PER EMPLOYEE: $109,633 |
| 7/THE INTEGER GROUP | |
| 7245 West Alaska Dr., Lakewood, CO, 80226 PHONE: (303) 393-3402 URL: www.integer.com OWNERSHIP: Omnicom Group CEO: Mike Sweeney AT A GLANCE: Well-rounded trio of regional offices. Bought Eventive (which shared Coors as a client) in late 2005. Proctor & Gamble additions, especially shopper marketing, led strong organic growth. Opening offices this year in China, Japan and Europe to serve P&G. New in 2006: Electrolux, Michelin (national field marketing), Visa, Dremel, Duracell, Motel 6, Texas Instruments, Select Comfort, WhiteWave. |
NET REVENUE 2006: $150 million* 2005: $125 million* 2004: $100 million* TWO-YEAR GROWTH (2004-2006): 50%* NO. OF YEARS IN BUSINESS: 14 NET REVENUE PER EMPLOYEE: $150,000* |
| 8/THE MARKETING ARM | |
| 1999 Bryan St., Suite 1800, Dallas, TX, 75201 PHONE: (214) 259-3200 URL: www.themarketingarm.com OWNERSHIP: Omnicom Group CEO: Ray Clark AT A GLANCE: General contractor with impressive arms and legs. Now pitching one-stop shopping across “emotional” platforms (music, entertainment, sports), a step beyond earlier cross-selling between divisions. Bought digital shop ipsh (yep) in 2006; keeps street work strong with 2,000 part-time field staffers. New in 2006: Elizabeth Arden, Revlon, Staples, Frito-Lay, Pfizer. Lost in 2006: Office Depot. |
NET REVENUE 2006: $69 million* 2005: $56 million* 2004: $46 million* TWO-YEAR GROWTH (2004-2006): 51%* NO. OF YEARS IN BUSINESS: 14 NET REVENUE PER EMPLOYEE: $86,250* |
| 9/ERIC MOWER & ASSOCIATES | |
| 500 Plum St, Syracuse, NY, 13204 PHONE: (315) 466-1000 URL: www.mower.com OWNERSHIP: Independent CEO: Eric Mower AT A GLANCE: Marries fun with strategy. Convinced retailers to hold shelf space for top-secret Fisher-Price toy (surprise: it’s TMX Elmo); built out Fisher-Price play areas in airports and zoos. Ran Kodak Gallery’s Photo Treasure Hunt that piggybacked “Pirates of the Caribbean.” New in 2006: Mattel Brands (thanks to longtime client Fisher-Price), Hand Held Products (B-to-B), Ryvita, John Deere. |
NET REVENUE 2006: $37 million 2005: $26 million 2004: $23 million TWO-YEAR GROWTH (2004-2006): 59% NO. OF YEARS IN BUSINESS: 48 NET REVENUE PER EMPLOYEE: $176,721 |
| 10/Octagon | |
| 800 Connecticut Ave., 2 East, Norwalk, CT, 06854 PHONE: (203) 354-7400 URL: www.octagon.com OWNERSHIP: Interpublic Group of Cos. CEO: Jeff Shifrin AT A GLANCE: Sports agency filled out its team this year. Absorbed four-man promo shop Andover Marketing last August in a no-cash deal; added another 20 or so staffers. Most growth came from new clients: Crowne Plaza, Auto Trader, L’Oreal, Bank of America, Kraft Foods training work. Lost Masterfoods’ sponsorship work, but still doing projects. |
NET REVENUE 2006: $43 million* 2005: $38 million* 2004: $27 million* TWO-YEAR GROWTH (2004-2006): 60%* NO. OF YEARS IN BUSINESS: 24 NET REVENUE PER EMPLOYEE: $207,767* |
| 11/COLANGELO | |
| 120 Tokeneke Rd., Darien, CT, 06820 PHONE: (203) 662-6600 URL: www.colangelo-sm.com OWNERSHIP: Omnicom Group CEO: Robert Colangelo AT A GLANCE: Sold to Omnicom in October. Founder Rob Colangelo still runs day to day. Omnicom funding helped upgrade IT, a catalyst for more interactive work. About 70% of business is through-the-line (ads and promotion), including new client U.S. Smokeless Tobacco Co. Also new in 2006: Cadbury Adams’ Halls brand. |
NET REVENUE 2006: $31 million* 2005: $26 million 2004: $22 million TWO-YEAR GROWTH (2004-2006): 44%* NO. OF YEARS IN BUSINESS: 14 NET REVENUE PER EMPLOYEE: $178,286* |
| 12/PIERCE | |
| 123 Free St., Portland, ME, 04101 PHONE: (207) 523-1724 URL: www.piercepromotions.com OWNERSHIP: Omnicom Group CEO: Clint Pierce AT A GLANCE: Branching out beyond events. Launching Blue Compass EXP fulfillment/warehousing/kitting division; already shipped millions of samples internationally for Kraft. Also building events measurement and analysis. Impressive two-year growth, mostly from current clients like P&G (via Gillette) and Diageo. Made Kraft’s 3-shop list for events. Opened offices in Charlotte, NC, Chicago and Philadelphia. |
NET REVENUE 2006: $28 million* 2005: $20 million* 2004: $9 million* TWO-YEAR GROWTH (2004-2006): 209% NO. OF YEARS IN BUSINESS: 17 NET REVENUE PER EMPLOYEE: $147,368* |
| 13/CATAPULT INTEGRATED SERVICES INC. | |
| 55 Post Rd. West, Westport, CT, 06880 PHONE: (203) 682-4000 URL: www.catapultmarketing.com OWNERSHIP: Independent (D.L. Ryan Cos.) CEO: David Ryan AT A GLANCE: Already a seasoned player. Opened 20 months ago as a Ryan Partnership spin-off; parlayed that solid start into respectable growth, mostly via new clients. Core competency is retail marketing; building its entertainment chops. Sampled Activia yogurt to 4.5 million shoppers for Group Danone; put repositioned Excedrin on “The Amazing Race.” |
NET REVENUE 2006: $17 million 2005: $13 million 2004: $10 million TWO-YEAR GROWTH (2004-2006): 66% NO. OF YEARS IN BUSINESS: 2 NET REVENUE PER EMPLOYEE: $171,796 |
| 14/ARC WORLDWIDE | |
| 35 W. Wacker Dr., Chicago, IL, 60601 PHONE: (312) 220-3200 URL: www.arcww.com OWNERSHIP: Publicis Groupe CEO: Marc Landsberg AT A GLANCE: Still morphing. Tightened its ties to sister Leo Burnett since their formal 2005 merger. Shares co-presidents, even: Rich Stoddard (former Burnett U.S. president) and Juan Carlos Ortiz (ran Arc/Burnett offices in Latin America). New in 2006: CIBA Vision, Sara Lee, Research in Motion. Lost in 2006: Cadillac, U.S. Army, Energizer, Northern Trust, McNeil Consumer and Specialty Pharmaceuticals. |
NET REVENUE 2006: $125 million* 2005: $115 million* 2004: $98 million* TWO-YEAR GROWTH (2004-2006): 28%* NO. OF YEARS IN BUSINESS: 3 NET REVENUE PER EMPLOYEE: $256,148* |
| 15/BFG COMMUNICATIONS | |
| P.O. Box 23199, Hilton Head Island, SC, 29925 PHONE: (800) 248-0173 URL: www.bfgcom.com OWNERSHIP: Independent CEO: Kevin Meany AT A GLANCE: Knows how to throw a party. Added work from Diageo brands (Captain Morgan, Goldschlager, Bailey’s Irish Cream) with the same zest as award-winning pirate escapades from 2003 and 2004. Got young men to try shots of Hungarian import Zwack with Borat-style on-premise events. New in 2006: project work for Cynergy Data, Wendy’s. |
NET REVENUE 2006: $22 million 2005: $15 million 2004: $9 million TWO-YEAR GROWTH (2004-2006): 132% NO. OF YEARS IN BUSINESS: 12 NET REVENUE PER EMPLOYEE: $100,006 |
| 16/MR. YOUTH LLC | |
| Chelsea Market, 75 Ninth Ave., 4th Floor, New York, NY, 10001 PHONE: (212) 779-8712 URL: www.mryouth.com OWNERSHIP: Independent CEO: Matt Britton AT A GLANCE: Events specialist is growing into a big boy. Half the growth comes from new clients. New in 2006: projects from Dell, Centers for Disease Control (via Arc Worldwide), Playboy Enterprises, Contiki Holidays. Launched word-of-mouth spin-off shop RepNation Media LLC in 2006. Put trampolines in malls to show teens Adidas’ “bouncy” new shoe. |
NET REVENUE 2006: $8 million 2005: $2 million 2004: $1 million TWO-YEAR GROWTH (2004-2006): 482% NO. OF YEARS IN BUSINESS: 5 NET REVENUE PER EMPLOYEE: $162,770 |
| 17/VIBES MEDIA | |
| 205 W. Wacker Dr., Chicago, IL, 60606 PHONE: (312) 753-6330 URL: www.vibes.com OWNERSHIP: Independent CEO: Alex Campbell AT A GLANCE: Always on the phone. Mobile marketing specialist rose from No. 47 last year through speedy growth and strong campaign work. Stoked “Pirate” fever with an intricate Verizon advergame and sweeps tied to “Pirates of the Caribbean: Dead Man’s Chest”; helped Virgin Mobile court teens with a back-to-school “Hook Up” texting game. |
NET REVENUE 2006: $7 million 2005: $3 million 2004: $2 million TWO-YEAR GROWTH (2004-2006): 132% NO. OF YEARS IN BUSINESS: 9 NET REVENUE PER EMPLOYEE: $158,135 |
| 18/ALCONE MARKETING GROUP | |
| 4 Studebaker, Irvine, CA, 92618 PHONE: (949) 770-4400 URL: www.alconemarketing.com OWNERSHIP: Omnicom Group CEO: Bill Hahn AT A GLANCE: Re-centralized again. Pulled its four divisions (promotions, fulfillment, digital, merchandise) together in late 2005; added Consumer Lab research division and a Chicago office in 2006. New in 2006: Krups, GE Consumer Finance, Dreyer’s Grand Ice Cream, Foster Wines, Seeds of Change. Produced an online reality show for Coty’s JLO “Glow After Dark” fragrance. |
NET REVENUE 2006: $51 million* 2005: $49 million* 2004: $40 million* TWO-YEAR GROWTH (2004-2006): 29%* NO. OF YEARS IN BUSINESS: 31 NET REVENUE PER EMPLOYEE: $286,517* |
| 19/OGILVYACTION | |
| 309 West 49th St., New York, NY, 10019 PHONE: (212) 297-8000 URL: www.ogilvyaction.com OWNERSHIP: WPP Group CEO: Jay Farrell, CEO North America AT A GLANCE: The shop formerly known as 141 Worldwide. Parent Ogilvy Group consolidated marketing services in January 2007, with 141 Worldwide at the core. Also absorbed BEN Marketing, which accounts for just under half the estimated 2006 revenue growth. New in 2006: Beverage Partners Worldwide, Cantor Fitzgerald, Charming Shoppes, AIG, Nestle Waters, Microsoft. |
NET REVENUE 2006: $60 million* 2005: $49 million* 2004: $45 million* TWO-YEAR GROWTH (2004-2006): 33%* NO. OF YEARS IN BUSINESS: 28 NET REVENUE PER EMPLOYEE: $166,667* |
| 20/DRAFTFCB | |
| 633 N. St. Clair St., Chicago, IL, 60611 PHONE: (312) 944-3500 URL: www.draftfcb.com OWNERSHIP: Interpublic Group of Cos. CEO: Howard Draft AT A GLANCE: Made headlines. Draft announced Foote, Cone & Belding merger in June, won Wal-Mart’s $570 million marquee account in October — and lost it in December before work began. That’s before ever adopting a single P&L (in January). Absorbed FCB’s Hall Event Group and 361 Sports Marketing. New in 2006: Baxter, Chicago Cubs, Dow Chemical Co., Gerber, Merrill Lynch, State Farm. Lost in 2006: Sony Ericsson. |
NET REVENUE 2006: $520 million* 2005: $387 million* 2004: $365 million* TWO-YEAR GROWTH (2004-2006): 42%* NO. OF YEARS IN BUSINESS: 29 NET REVENUE PER EMPLOYEE: $173,333* |
| 21/UPSHOT | |
| 303 E. Wacker Dr., Suite 2400, Chicago, IL, 60601 PHONE: (312) 943-0900 URL: www.upshot.net OWNERSHIP: EMAK Worldwide CEO: Brian Kristofek AT A GLANCE: EMAK’s retail marketing gem. Makes P&G’s beauty brands look fab in-store and on-air in Canada; put Miller beer in talking cans for summer sweeps. New in 2006: Miller’s trademark brands, P&G’s Vocalpoint word-of-mouth mom network, Family Dollar Stores. Added work from Disney’s travel division. (See profile on P. 39.) |
NET REVENUE 2006: $13 million* 2005: $11 million* 2004: $9 million* TWO-YEAR GROWTH (2004-2006): 48%* NO. OF YEARS IN BUSINESS: 13 NET REVENUE PER EMPLOYEE: $105,691* |
| 22/CIVIC ENTERTAINMENT GROUP LLC | |
| 450 Park Avenue So., 5th Floor, New York, NY, 10016 PHONE: (212) 426-7006 URL: www.cegny.com OWNERSHIP: Independent CEOS: Stuart Ruderfer and David Cohn AT A GLANCE: New-school marketers. Growth has slowed; roster heavily skewed to entertainment, especially cable networks. Produced the National Vocabulary Championship for GSN (Game Show Network); challenged architects to design (then display) cities of the future for The History Channel. New in 2006: ABC, AMC TV, Discover Financial Services, TNT, Times Square Alliance, City of Chicago, The White House. |
NET REVENUE 2006: $6 million 2005: $5 million 2004: $3 million TWO-YEAR GROWTH (2004-2006): 84% NO. OF YEARS IN BUSINESS: 8 NET REVENUE PER EMPLOYEE: $266,097 |
| 23/CIRCLE ONE LLC | |
| 10 Norden Place, Norwalk, CT, 06855 PHONE: (203) 286-0550 URL: www.circle1marketing.com OWNERSHIP: Independent CEOS: Mark Szuchman and Michael Dill AT A GLANCE: First-timer debuts in the Top 25. Six-year-old shop does promos, ads, retail, mostly for packaged goods. Key clients: Bird’s Eye Foods, Pepperidge Farms, Tastykake. New in 2006: Massimo, Farnam, cheesemaker BC-USA, Mitchell & Ness. Put Duracell in “Amazing Race” team flashlights; gave New Yorkers a wake-up call for Chock full O’Nuts’ holiday sweepstakes. |
NET REVENUE 2006: $6 million 2005: $5 million 2004: $3 million TWO-YEAR GROWTH (2004-2006): 122% NO. OF YEARS IN BUSINESS: 6 NET REVENUE PER EMPLOYEE: $241,672 |
| 24/VELOCITY SPORTS & ENTERTAINMENT | |
| 230 East Ave., Norwalk, CT, 06855 PHONE: (203) 831-2000 URL: www.teamvelocity.com OWNERSHIP: Aegis Group PRINCIPALS: Alex Nieroth, Bob Wilhelmy, David Grant, Harlan Stone, Mike Reisman AT A GLANCE: Sports pro tackles fashion and music. Brought Cingular to the runway for Fashion Week; built music programs for Cingular and Ameriprise Financial. Opened a Charlotte, NC branch for NASCAR work from Toyota (NASCAR AOR) and others. Also new in 2006: Universal Studios Theme Parks, Masterfoods, Ameriprise, Outback, Holiday Inn, Cadbury Schweppes, Madison Square Garden, vitaminwater. |
NET REVENUE 2006: $18 million 2005: $17 million 2004: $14 million TWO-YEAR GROWTH (2004-2006): 31% NO. OF YEARS IN BUSINESS: 8 NET REVENUE PER EMPLOYEE: $156,609 |
| 25/ACTIVE MARKETING GROUP | |
| 10182 Telesis Court, Suite 300, San Diego, CA 92121 PHONE: (858) 663-9997 URL: www.activemarketinggroup.com OWNERSHIP: The Active Network Inc. CEO: Dave Alberga AT A GLANCE: Gets consumers while they’re sweaty. Brings brands to playing fields for sampling; its massive sports registration databases help pinpoint amateur athletes. Led Slim Jim (and pro Dave Mirra) into skateboard parks nationally; introduced Disney Mobile to soccer moms with branded skill sessions at tourneys. Bought Promote It International in March 2006. |
NET REVENUE 2006: $18 million 2005: $12 million 2004: $8 million TWO-YEAR GROWTH (2004-2006): 120% NO. OF YEARS IN BUSINESS: 7 NET REVENUE PER EMPLOYEE: $222,500 |
| *Revenue and growth estimated by Promo editors; not verifiable | |
| 2007 RANK | AGENCY/PRIMARY SERVICES | 2006 NET REVENUE | TWO-YEAR GROWTH | NO. OF YEARS IN BUSINESS | NET REVENUE PER EMPLOYEE |
|---|---|---|---|---|---|
| 26 | DIGITAS, BOSTON. Laura Lang; (617) 867-1000. Creative content, experiential marketing, media leverage/activation, sponsorship/events/partnerships, strategy & analytics |
$270,000,000* | 10%* | 27 | $131,707 |
| 27 | ASPEN MARKETING SERVICES, WEST CHICAGO, IL. Patrick O’Rahilly; (630) 293-9600. Direct marketing, event marketing, promotion/brand products, strategy, digital marketing |
84,360,000 | 42 | 21 | 140,133 |
| 28 | LEADDOG MARKETING GROUP, NEW YORK. Dan Mannix; (212) 488-6530. Experiental/event marketing, brand promotions, mobile & grassroots marketing, creative services & new media, promotional sweepstates/contests, brand consulting, cause-related initiatives (See profile on P. 41.) |
3,774,514 | 186 | 8 | 121,759 |
| 29 | SEISMICOM, SAN FRANCISCO. David Flaherty; (415) 864-4000. Channel marketing with promotional emphasis, event marketing, research & consulting services, online marketing, partnership marketing |
9,194,582 | 101 | 7 | 235,759 |
| 30 | MALONE ADVERTISING, AKRON, OH. Fred Bidwell; (330) 376-6148. Customer marketing, field marketing, media planning & buying |
22,000,000* | 69* | 64 | 99,548* |
| 31 | THINK 360 INC., TARRYTOWN, NY. Karen Koslow; (914) 631-8070. Strategic services, concept development, program implementation, campaign creative development, digital strategy & program development |
4,154,503 | 55 | 6 | 218,658 |
| 32 | LAUNCH CREATIVE MARKETING, CHICAGO. Doug Powell; (312) 234-9800. Promotions, brand marketing, package design, in-store marketing, advertising |
3,893,900 | 87 | 34 | 111,254 |
| 33 | COACTIVE MARKETING GROUP, CINCINNATI, OH. Charlie Tarzian; (513) 577-7075. Experiential marketing (on-premise/event), promotion marketing, shopper marketing, interactive/customer relationship marketing, strategy development/consumer & category insights |
34,353,000 | 5 | 35 | 146,183 |
| 34 | AMP AGENCY, BOSTON. Gary Colen; (617) 723-8929. Events & location promotion, promotional location media, field marketing, sampling, Web design & interactive marketing |
53,861,000 | 3 | 11 | 176,016 |
| 35 | EURO RSCG 4D IMPACT, CHICAGO. Bill Meyer; (312) 399-7000. Experiential marketing, sampling, wallboards (place-based media) |
24,000,000* | 26* | 10 | 272,727* |
| 36 | TEAM ENTERPRISES INC., FORT LAUDERDALE, FL. Daniel Gregory; (954) 862-2400. Experiential marketing, event marketing, field marketing, mobile marketing, special events |
7,991,430 | 70 | 18 | 23,299 |
| 37 | MARKETING DRIVE WORLDWIDE, NORWALK, CT. Dean Buresh; (203) 857-6100. Promotional marketing, consumer promotion, concept development/program design, partnership marketing strategy, national promotional marketing planning/execution, account-specific marketing |
62,000,000* | 5* | 8 | 410,596* |
| 38 | SOURCE MARKETING LLC, WESTPORT, CT. Derek Correia; (203) 291-4000. Consumer promotion, direct marketing, partnership marketing, non-traditional marketing, digital/interactive, media planning/buying, CRM, sponsorships & activation |
16,800,000* | 56* | 18 | 311,111* |
| 39 | MOROCH PARTNERS LP, DALLAS. Pat Kempf; (214) 520-9700. Media, creative & production, promotion, strategic planning, digital |
29,226,497 | 25 | 26 | 117,849 |
| 40 | CENTRA MARKETING & COMMUNICATIONS LLC, WESTBURY, NY. Robert Bell; (516) 997-3147. Sweepstakes/games/contests, event marketing, incentive management, creative, strategic planning research, new product development/marketing & distribution | 2,581,474 | 47 | 11 | 234,679 |
| 41 | THE MARKETING STORE, OAKBROOK TERRACE, IL. David Bender; (630) 693-1400. Consumer products, promotional operations (sweepstakes/games/contests), promotion, direct & relationship marketing, interactive marketing |
$50,305,000 | 18% | 21 | $177,130 |
| 42 | NEXT MARKETING, ATLANTA. Henry Rischitelli; (770) 225-2200. Sports marketing, event marketing/production, mobile marketing, sampling programs, sponsorship management/activation, guerrilla marketing |
5,631,504 | 117 | 14 | 201,125 |
| 43 | FATHOM COMMUNICATIONS LLC, NEW YORK. Peter Groome; (212) 817-6600. Brand strategy, event marketing, advertising, direct marketing, online marketing |
6,340,412 | 279 | 6 | 181,155 |
| 44 | CAMPAIGNERS, EL SEGUNDO, CA. Melissa Orr; (310) 643-7500. Assisted selling, in-store demos, retailtainment, merchandising, product sampling, sales calls, warehousing & fulfillment |
20,798,392 | 174 | 10 | 115,547 |
| 45 | BENSUSSEN DEUTSCH & ASSOCIATES, WOODINVILLE, WA. Jay Deutsch; (425) 492-6111. Sales promotion, branded merchandise, sports marketing, entertainment marketing, consumer products |
198,720,000 | 45 | 23 | 516,156 |
| 46 | RELAY WORLDWIDE, CHICAGO. Wally Hayward; (312) 297-1400. Event marketing, strategic sponsorship consulting, measurement |
18,200,000* | 27 | 6 | 107,059* |
| 47 | MARS ADVERTISING INC., SOUTHFIELD, MI. Ken Barnett; (248) 936-2200. Co-marketing program development, strategic consulting, account-specific marketing, national promotions, media placement, creative development/production, e-marketing (Web/e-mail/search) |
34,929,093 | 29 | 34 | 91,919 |
| 48 | JUST MARKETING INTERNATIONAL, ZIONSVILLE, IN. Zak Brown; (317) 344-1900. Sponsorship & strategy, trackside & mobile marketing, corporate entertainment, event sponsorship, show car programs |
$9,797,560 | 139% | 12 | $105,350 |
| 49 | CAREER SPORTS & ENTERTAINMENT INC., ATLANTA. Lonnie Cooper; (770) 955-1300. Athlete representation, corporate marketing/promo, event management, PR, creative services |
8,200,000 | 17 | 21 | 126,154 |
| 50 | IGNITION INC., FITZGERALD, GA. Mark Driscoll; (678) 701-0369. Sponsor management/activation/solicitation, sampling/global tours, entertainment/production, event management, strategic planning & communications |
7,800,000 | 66 | 9 | 156,000 |
| 51 | ACTION MARKETING GROUP, BOULDER, CO. Rob Schuham; (303) 447-7312. Event marketing, mobile marketing, field marketing, retail marketing, PR stunts |
3,022,196 | 211 | 12 | 120,888 |
| 52 | VERVELIFE, CHICAGO. Justin Jarvinen; (312) 893-7000. Digital media promotions, licensing, Web site development |
9,500,000 | 3,603 | 4 | 633,333 |
| 53 | GMR MARKETING LLC, NEW BERLIN, WI. Gary Reynolds; (262) 786-5600. Strategic planning, promotion development, sponsorship evaluation/negotiation & ROI analysis, demos & sampling execution, hospitality, event & tour management |
105,000,000* | 15* | 28 | 210,000* |
| 54 | MASTERMIND MARKETING, ATLANTA. Dan Dodson; (678) 420-4000. Strategic planning, tactical planning & concept development, communications development/design/production, program execution & management, program analysis/research |
12,100,000 | 22 | 24 | 189,063 |
| 55 | MARKETINGLAB INC., MINNEAPOLIS. Richard Butwinick; (612) 823-2292. Co-marketing, event marketing, consumer promotion, grassroots marketing, program development/execution |
1,841,930 | 36 | 7 | 230,241 |
| 56 | GWP, MONTCLAIR, NJ. Eric Lanel; (973) 746-0500. Concept development & ideation, promotions, viral buzz marketing, event marketing, print & commercial production |
2,465,000 | 90 | 16 | 273,889 |
| 57 | GEORGE P. JOHNSON CO., AUBURN HILLS, MI. Robert Vallee, Jr.; (248) 475-2500. Experience marketing & strategic consulting, trade show marketing & conferences, mobile marketing, entertainment & lifestyle marketing, event technology services |
164,016,000 | 24 | 93 | 332,690 |
| 58 | IRIS, NEW YORK. Stewart Shanley; (646) 257-2603. Integrated marketing, sales promotion, retail marketing, experiential & PR, digital & direct marketing, advertising |
1,566,000 | 1,133 | 3 | 52,200 |
| 59 | NOBLE COMMUNICATIONS CO., SPRINGFIELD, MO. Robert Noble; (417) 875-5000. Creative, program development, strategic planning, program inplementation, interactive development, PR, account-specific marketing, event marketing, sponsorship marketing |
13,016,747 | 1 | 38 | 122,800 |
| 60 | RENEGADE MARKETING GROUP LLC, NEW YORK. Drew Neisser; (646) 486-7700. Digital services, event marketing, advertising, strategic planning/research promotions |
7,346,964 | 41 | 11 | 97,960 |
| 61 | HAWKEYE, CHARLOTTE, NC. Richard Beanland; (214) 659-5656. Interactive, sports & entertainment, promotions, insight & strategy, loyalty, B-to-B, branding, direct marketing |
61,500,000* | 21* | 8 | 219,643* |
| 62 | MARKETING WERKS, CHICAGO. Julie Guida, Scott Moller; (312) 228-0800. Experiential marketing, event/mobile marketing, retail sales activation, sponsorship activation, multi-cultural marketing, youth marketing |
6,518,496 | 54 | 20 | 72,428 |
| 63 | DON JAGODA ASSOCIATES, MELVILLE, NY. Don Jagoda; (631) 454-1800. On-/offline sweeptakes/games/contests, premium/prize sourcing & fulfillment, on-/offline incentive & loyalty programs, security printing |
$7,281,938 | 27% | 45 | $123,423 |
| 64 | SUMMIT MARKETING, ST. LOUIS. Daniel Renz; (314) 569-3737. Promotional products, direct response marketing products & services, recognition & incentives, integrated government marketing products & services |
39,163,847 | 19 | 11 | 111,897 |
| 65 | MARDEN-KANE INC., MANHASSET, NY. Gibby Kane; (516) 365-3999. Program administration, creative/concept development, Web site development/hosting, online game development, html programming, promotion technology, R & D |
23,147,912 | 6 | 50 | 564,583 |
| 66 | PROMOTIONAL ALLIANCE INTERNATIONAL INC., RANCHO CUCAMONGA, CA. Brent Shigenaka; (909) 944-9139. Gift-with-purchase/purchase-with-purchase, containers & packaging, visual merchandising | 3,893,693 | 118 | 4 | 486,712 |
| 67 | RESPONSE LLC, NEW HAVEN, CT. Peter Franz; (203) 776-2400. Creative, print/production, promo/hospitality, media, account, shipping |
896,448 | 80 | 5 | 112,056 |
| 68 | GRAND CENTRAL MARKETING INC., NEW YORK. Matthew Glass; (212) 253-8777. Promotional tours, entertainment marketing, grassroots marketing, sports marketing, PR |
1,379,327 | 58 | 8 | 106,102 |
| 69 | POWERPACT LLC, MIDLOTHIAN, VA. Alison Glander Provost; (877) 361-5700. Promotion, shopper marketing, branding, e-marketing, events, multi-cultural marketing, cause marketing, direct marketing, PR, advertising |
9,444,956 | 0.2 | 7 | 136,883 |
| 70 | GAGE, MINNEAPOLIS. Edwin ‘Skip’ Gage; (763) 595-3800. Interactive, promotions, CRM, channel marketing, loyalty programs |
14,066,000 | -54 | 15 | 136,563 |
| 71 | BIG FISH BRANDING INC., ERIE, CO. Cindy Gibbs; (303) 828-2279. Promotional products marketing, branded apparel, printing & direct mail, graphic design |
$319,915 | 907% | 3 | $319,915 |
| 72 | PROACTIVE INC., CHICAGO. Tony Lorenz; (312) 654-8844. B-to-B experiential marketing/production, event planning, communication strategy & planning, creative direction & content development, print/video/interactive media design & development |
16,125,880 | 36 | 15 | 424,365 |
| 73 | THE REGAN GROUP, HAWTHORNE, CA. Patti Regan; (310) 675-6161. Barter media, sweepstakes/games, warehousing/fulfillment, strategic alliances, street teams |
4,058,960 | 33 | 15 | 119,381 |
| 74 | AMMO MARKETING, SAN FRANCISCO. Julian Aldridge; (415) 541-2720. Influencer/word-of-mouth programming/execution, ethnographic research/strategy, experiential event marketing/execution, strategic program development (See profile P. 44.) |
1,000,000* | 67* | 8 | 71,429* |
| 75 | BOOMM! MARKETING & COMMUNICATIONS, WESTCHESTER, IL. Gary Mattes (708) 836-9500. Sales promotion, advertising, brand positioning & identity, strategic planning, media planning & management, Web design/production, direct marketing, trade show planning, PR | 2,871,625 | 61 | 9 | 151,138 |
| 76 | G2 PROMOTIONAL MARKETING, NEW YORK. Joe Celia; (212) 546-1921. Shopper marketing, customer marketing, sales promotion, local media & events, strategic planning |
29,600,000* | -5* | 23 | 246,667* |
| 77 | BARD ADVERTISING INC., EDINA, MN. Barbra Stabno; (952) 345-8000. Develop/execute integrated strategic plans encompassing marketing initiatives with sales/trade responsiveness, creative implementation, program management, multi-media neutral solutions |
1,166,950 | 23 | 11 | 145,869 |
| 78 | TSE SPORTS & ENTERTAINMENT, NEW YORK. Robert Tuchman; (646) 442-5881. Corporate hospitality, promotions, meetings & incentives, athlete & celebrity marketing, golf |
5,400,000* | 11* | 10 | 180,000* |
| 79 | BECORE PROMOTIONS, LOS ANGELES. Mark Billik; (213) 747-3123. Hospitality production, event production, logistic services, labor & staffing |
1,007,393 | 97 | 8 | 67,160 |
| 80 | ZIPATONI, ST. LOUIS. Karen Sauder; (314) 231-2400. Retail sales promotion/consumer activation, sponsorship marketing, partnership marketing, interactive marketing, buzz marketing |
28,000,000* | 0* | 23 | 233,333* |
| 81 | THE A TEAM LLC, NEW YORK. Andrew Cohen (212) 239-0499. Concept development, creative development, account-specific marketing, sweepstakes, contests & games, event marketing |
3,231,000 | 28 | 8 | 161,550 |
| 82 | PROMOTIONS GROUP WEST INC., VENICE, CA. Russell Jones; (310) 664-1095. Lifestyle tours, mobile marketing, media stunts & press events, street teams & grassroots, viral/online marketing |
2,564,511 | -14 | 8 | 320,564 |
| 83 | B.A.R.C. COMMUNICATIONS, SAN FRANCISCO. John Randazzo; (415) 772-1989. Graphic design, promotion development, strategic planning, account-specific marketing, consumer advertising, Web design/interactive |
4,253,459 | 62 | 18 | 184,933 |
| 84 | ALPHA MARKETING INC., BAR HARBOR, ME. Steve Green (207) 288-4448. Sales promotion, trade marketing, entertainment marketing, mobile marketing, project management |
1,147,036 | 26 | 7 | 143,380 |
| 85 | BIG COMMUNICATIONS INC., FERNDALE, MI. Lisa Stern; (248) 246-5200. Healthcare communications/sales force/physician & patient educational & promotional programs, live events, premiums |
251,625 | 4,249 | 13 | 3,756 |
| 86 | MARLIN ENTERTAINMENT, WESTPORT, CT. Neal Frank; (203) 255-6100. Event marketing, multi-platform marketing, field marketing, sweepstakes/contests, viral marketing, sponsorship activation |
$5,650,000 | 37% | 17 | $403,571 |
| 87 | CMD, PORTLAND, OR. Phil Reilly; (503) 223-6794. Advertising, interactive, promotions, design, film & video, meetings & events, PR |
22,400,000 | -3 | 29 | 175,000 |
| 88 | BRAND FUEL PROMOTIONS, MORRISVILLE, NC. Danny Rosin, Robert Fiveash; (919) 484-2565. Promotional products, online merchandising, Web services, art/graphic design, fulfillment |
2,521,393 | 42 | 9 | 84,046 |
| 89 | REDPEG MARKETING INC., ALEXANDRIA, VA. Brad Nierenberg; (703) 519-9000. Experiental activation (mobile tours/events/retail activation/on-premise/sampling/online), creative design, brand strategy |
4,600,000 | -36 | 12 | 100,000 |
| 90 | OBJECT 9, BATON ROUGE, LA. Branden Lisi; (225) 368-9899. Brand identity/packaging, point-of-sale/promotions, graphic design/Web design, advertising (print/electronic), marketing |
1,561,346 | 16 | 15 | 111,525 |
| 91 | MEDIA LOGIC, ALBANY, NY. David Schultz; (518) 456-3015. Strategic marketing & planning (includes R&D), integrated brand positioning & strategy, promotion marketing, interactive services/Web development, media planning/buying |
9,626,821 | 10 | 23 | 131,874 |
| 92 | VENTURA ASSOCIATES INC., NEW YORK. Marla Altberg; (212) 302-8277. Judging & administration, creative & consulting services, prize procurement & fulfillment, rules/legal copy review, online creative & Web hosting services, print production services, bonding |
3,417,000 | 18 | 36 | 213,563 |
| 93 | FULLHOUSE, MILWAUKEE, WI. Glenn Kleiman; (414) 271-4001. Interactive technology design and execution for mobile (touring) marketing, custom video/photo/data-capture event systems, interactive tablet PC and PDA programming, event kiosk software and hardware |
6,219,203 | -3 | 18 | 113,076 |
| 94 | THE GUILD GROUP, WHITE PLAINS, NY. Victor Ayala; (914) 467-8200. Integrated marketing, consumer promotions, co-marketing, B-to-B, advertising & branding |
8,425,637 | -7 | 27 | 153,193 |
| 95 | SHARPLEFT, NEW YORK. Doug Langway; (212) 284-9930. Viral video/user-generated content, Internet television, branded entertainment, brand identity |
532,563 | 111 | 9 | 66,570 |
| 96 | REVOLUTION, CHICAGO. John Rowady; (312) 529-5850. Sports marketing, sponsorship activation/execution, sponsorship negotiation/selection/planning, sponsorship & corporate hospitality, mobile marketing |
16,880,000 | -80 | 6 | 703,333 |
| 97 | BARKLEY SPONSORSHIPS & EVENTS, KANSAS CITY, MO. Dan Fromm; (816) 842-1500. Sponsorship marketing, mobile marketing, promotions, event marketing/sampling, entertainment marketing |
2,241,455 | -7 | 19 | 172,420 |
| 98 | TIPTON & MAGLIONE INC., GREAT NECK, NY. Martin Maglione; (516) 466-0093. Sales promotion, design, Web site design & management, sweepstakes administration, promotional tours |
1,929,000 | -42 | 25 | 175,364 |
| 99 | SHUMSKY, DAYTON, OH. Michael Emoff; (800) 223-2203. Promotional (creative logo branding/promotional products) online company stores/fulfillment, online recognition & incentive programs, point-of-sale promotional graphics/design, Web design |
6,762,769 | 4 | 54 | 110,865 |
| 100 | PRO MOTION INC., ST. LOUIS. Steve Randazzo; (314) 997-0101. Experiential marketing tours, field sampling/demos at retail, customizing vehicles & displays, strategic field marketing/buzz/guerrilla |
3,875,000 | -5 | 12 | 227,941 |
| *Revenue and growth estimated by Promo editors; not verifiable | |||||
ALPHABETICAL INDEX
| THE A TEAM | 81 | |
| Andrew Cohen | (212) 239-0499 | |
| www.ateampromo.com | ||
| ACTION MARKETING GROUP | 51 | |
| Rob Schuham | (303) 447-7312 | |
| www.action-marketing-group.com | ||
| ACTIVE MARKETING GROUP | 25 | |
| Dave Alberga | (858) 964-3834 | |
| www.activemarketinggroup.com | ||
| ALCONE MARKETING GROUP | 18 | |
| Bill Hahn | (949) 770-4400 | |
| www.alconemarketing.com | ||
| ALPHA MARKETING INC. | 84 | |
| Steven Greene | (207) 288-4448 | |
| www.alphamarketing.com | ||
| AMMO MARKETING | 74 | |
| Julian Aldridge | (415) 541-2720 | |
| www.ammomarketing.com | ||
| AMP AGENCY | 34 | |
| Gary Colen | (617) 723-8929 | |
| ARC WORLDWIDE | 14 | |
| Marc Landsberg | (312) 220-3200 | |
| www.arcww.com | ||
| ARNOLD BRAND PROMOTIONS | 1 | |
| Ed Eskandarian | (617) 587-8000 | |
| www.arnoldworldwide.com | ||
| ASPEN MARKETING SERVICES | 27 | |
| Patrick O’Rahilly | (630) 293-9600 | |
| www.aspenms.com | ||
| B.A.R.C. COMMUNCIATIONS | 83 | |
| John Randazzo | (415) 772-1989 | |
| www.barccom.com | ||
| BARD ADVERTISING INC. | 77 | |
| Barbra Stabno | (952) 345-8000 | |
| www.bardadvertising.com | ||
| BARKLEY SPONSORSHIPS & EVENTS | 97 | |
| Dan Fromm | (816) 842-1500 | |
| www.barkleyus.com | ||
| BECORE PROMOTIONS | 79 | |
| Mark Billik | (213) 747-3123 | |
| BENSUSSEN DEUTSCH & ASSOCIATES | 45 | |
| Jay Deutsch | (425) 492-6111 | |
| www.bdainc.com | ||
| BFG COMMUNICATIONS | 15 | |
| Kevin Meany | (800) 248-0173 | |
| www.bfgcom.com | ||
| BIG COMMUNICATIONS INC. | 85 | |
| Lisa Stern | (248) 246-5200 | |
| www.bigcommunications.com | ||
| BIG FISH BRANDING INC. | 71 | |
| Cindy Gibbs | (303) 828-2279 | |
| www.bigfishbranding.com | ||
| BOOMM! MARKETING & COMMUNICATIONS | 75 | |
| Gary Mattes | (708) 836-9500 | |
| www.boomm.com | ||
| BRAND FUEL PROMOTIONS | 88 | |
| Danny Rosin and Robert Fiveash | (919) 484-2565 | |
| CAMPAIGNERS | 44 | |
| Melissa Orr | (310) 643-7500 | |
| CAREER SPORTS & ENTERTAINMENT INC. | 49 | |
| Lonnie Cooper | (770) 955-1300 | |
| CATAPULT INTEGRATED SERVICES INC. | 13 | |
| David Ryan | (203) 682-4000 | |
| www.catapultmarketing.com | ||
| CENTRA MARKETING & COMMUNICATIONS LLC | 40 | |
| Robert Bell | (516) 997-3147 | |
| www.centramarketing.com | ||
| CIRCLE ONE LLC | 23 | |
| Mark Szuchman and Michael Dill | (203) 286-0550 | |
| www.circle1marketing.com | ||
| CIVIC ENTERTAINMENT GROUP LLC | 22 | |
| Stuart Ruderfer and David Cohn | (212) 426-7006 | |
| www.cegny.com | ||
| CMD | 87 | |
| Phil Reilly | (503) 223-6794 | |
| COACTIVE MARKETING GROUP | 33 | |
| Charlie Tarzian | (513) 577-7075 | |
| www.getcoactive.com | ||
| COLANGELO | 11 | |
| Robert Colangelo | (203) 662-6600 | |
| www.colangelo-sm.com | ||
| DIGITAS | 26 | |
| Laura Lang | (617) 867-1000 | |
| DON JAGODA ASSOCIATES | 63 | |
| Don Jagoda | (631) 454-1800 | |
| www.dja.com | ||
| DRAFTFCB | 20 | |
| Howard Draft | (312) 944-3500 | |
| www.draftfcb.com | ||
| EPRIZE LLC | 6 | |
| Josh Linkner | (248) 304-1460 | |
| www.eprize.com | ||
| ERIC MOWER & ASSOCIATES | 9 | |
| Eric Mower | (315) 466-1000 | |
| www.mower.com | ||
| EURO RSCG 4D IMPACT | 35 | |
| Bill Meyer | (312) 399-7000 | |
| www.eurorscg-impact.com | ||
| FATHOM COMMUNICATIONS | 43 | |
| Peter Groome | (212) 817-6600 | |
| FULLHOUSE | 93 | |
| Glenn Kleiman | (414) 271-4001 | |
| www.fullhouseinteractive.com | ||
| G2 PROMOTIONAL MARKETING | 76 | |
| Joe Celia | (212) 546-1921 | |
| GAGE | 70 | |
| Edwin ‘Skip’ Gage | (763) 595-3800 | |
| GEORGE P. JOHNSON CO. | 57 | |
| Robert G. Vallee, Jr. | (248) 475-2500 | |
| GMR MARKETING LLC | 53 | |
| Gary Reynolds | (262) 786-5600 | |
| www.gmrlive.com | ||
| GRAND CENTRAL MARKETING INC. | 68 | |
| Matthew Glass | (212) 253-8777 | |
| www.grandcentralmarketing.com | ||
| THE GUILD GROUP | 94 | |
| Victor Ayala | (914) 467-8200 | |
| www.guildgroup.com | ||
| GWP | 56 | |
| Eric Lanel | (973) 746-0500 | |
| HAWKEYE | 61 | |
| Richard Beanland | (214) 659-5656 | |
| www.hawkeyeww.com | ||
| IGNITION INC. | 50 | |
| Mark Driscoll | (678) 701-0369 | |
| www.ignition-inc.com | ||
| THE INTEGER GROUP | 7 | |
| Mike Sweeney | (303) 393-3402 | |
| www.integer.com | ||
| IRIS | 58 | |
| Stewart Shanley | (646) 257-2603 | |
| JUST MARKETING INTERNATIONAL | 48 | |
| Zak Brown | (317) 344-1900 | |
| LAUNCH CREATIVE MARKETING | 32 | |
| Doug Powell | (312) 234-9800 | |
| www.launchcreative.com | ||
| LEADDOG MARKETING GROUP | 28 | |
| Dan Mannix | (212) 488-6530 | |
| MALONE ADVERTISING | 30 | |
| Fred Bidwell | (330) 376-6148 | |
| www.malonead.com | ||
| MARDEN-KANE INC. | 65 | |
| Gibby Kane | (516) 365-3999 | |
| THE MARKETING ARM | 8 | |
| Ray Clark | (214) 259-3200 | |
| www.themarketingarm.com | ||
| MARKETING DRIVE WORLDWIDE | 37 | |
| Dean Buresh | (203) 857-6100 | |
| THE MARKETING STORE | 41 | |
| David Bender | (630) 693-1400 | |
| MARKETING WERKS | 62 | |
| Scott Moller and Julie Guida | (312) 228-0800 | |
| www.marketingwerks.com | ||
| MARKETINGLAB INC. | 55 | |
| Richard Butwinick | (612) 823-2292 | |
| www.mymarketinglab.com | ||
| MARLIN ENTERTAINMENT | 86 | |
| Neal Frank | (203) 255-6100 | |
| MARS ADVERTISING INC. | 47 | |
| Ken Barnett | (248) 936-2200 | |
| www.marsusa.com | ||
| MASTERMIND MARKETING | 54 | |
| Daniel Dodson | (678) 420-4000 | |
| www.mastermindmarketing.com | ||
| MEDIA LOGIC | 91 | |
| David M. Schultz | (518) 456-3015 | |
| www.mlinc.com | ||
| MOMENTUM WORLDWIDE | 4 | |
| Chris Weil | (212) 367-4500 | |
| www.momentumww.com | ||
| MOROCH PARTNERS LP | 39 | |
| Pat Kempf | (214) 520-9700 | |
| MR. YOUTH LLC | 16 | |
| Matt Britton | (212) 779-8712 | |
| www.mryouth.com | ||
| NEXT MARKETING | 42 | |
| Henry Rischitelli | (770) 225-2200 | |
| NOBLE COMMUNICATIONS CO. | 59 | |
| Robert Noble | (417) 875-5000 | |
| OBJECT | 990 | |
| Branden Lisi | (225) 368-9899 | |
| www.object9.com | ||
| OCTAGON | 10 | |
| Jeff Shifrin | (203) 354-7400 | |
| www.octagon.com | ||
| OGILVYACTION | 19 | |
| Jay Farrell | (212) 297-8000 | |
| www.ogilvyaction.com | ||
| PIERCE | 12 | |
| Clint Pierce | (207) 523-1724 | |
| www.piercepromotions.com | ||
| POWERPACT LLC | 69 | |
| Alison Glander Provost | (877) 361-5700 | |
| PRO MOTION INC. | 100 | |
| Steve Randazzo | (314) 997-0101 | |
| www.promotion1.com | ||
| PROACTIVE INC. | 72 | |
| Tony Lorenz | (312) 654-8844 | |
| www.proactiveinc.com | ||
| PROMOTIONAL ALLIANCE INTERNATIONAL INC. | 66 | |
| Brent Shigenaka | (909) 944-9139 | |
| PROMOTIONS GROUP WEST INC. | 82 | |
| Russell Jones | (310) 664-1095 | |
| PROMOWORKS | 2 | |
| Michael Kent | (847) 310-2600 | |
| www.promoworks.com | ||
| REDPEG MARKETING INC. | 89 | |
| Brad Nierenberg | (703) 519-9000 | |
| www.redpegmarketing.com | ||
| THE REGAN GROUP | 73 | |
| Patti Regan | (310) 675-6161 | |
| www.theregangroup.com | ||
| RELAY WORLDWIDE | 46 | |
| Wally Hayward | (312) 297-1400 | |
| RENEGADE MARKETING GROUP LLC | 60 | |
| Drew Neisser | (646) 486-7700 | |
| RESPONSE LLC | 67 | |
| Peter Franz | (203) 776-2400 | |
| www.thepowertoprovoke.com | ||
| REVOLUTION | 96 | |
| John Rowady | (312) 529-5850 | |
| www.revolutionworld.com | ||
| RYAN PARTNERSHIP | 5 | |
| David Ryan | (203) 210-3000 | |
| www.ryanpartnership.com | ||
| SEISMICOM | 29 | |
| David Flaherty | (415) 864-4000 | |
| www.seismicom.com | ||
| SHARPLEFT | 95 | |
| Douglas Langway | (212) 284-9930 | |
| SHUMSKY | 99 | |
| Michael Emoff | (800) 223-2203 | |
| www.shumsky.com | ||
| SOURCE MARKETING LLC | 38 | |
| Derek Correia | (203) 291-4000 | |
| www.source-marketing.com | ||
| SUMMIT MARKETING | 64 | |
| Daniel Renz | (314) 569-3737 | |
| TEAM ENTERPRISES INC. | 36 | |
| Daniel Gregory | (954) 862-2400 | |
| THINK 360 INC | 31 | |
| Karen Koslow | (914) 631-8070 | |
| www.think360inc.com | ||
| TIPTON & MAGLIONE INC. | 98 | |
| Martin Maglione | (516) 466-0093 | |
| TSE SPORTS & ENTERTAINMENT | 78 | |
| Robert Tuchman | (646) 442-5881 | |
| UPSHOT | 21 | |
| Brian Kristofek | (312) 943-0900 | |
| www.upshot.net | ||
| VELOCITY SPORTS & ENTERTAINMENT | 24 | |
| Alex Nieroth, Bob Wilhelmy, David Grant, Harlan Stone and Mike Reisman | (203) 831-2000 | |
| www.teamvelocity.com | ||
| VENTURA ASSOCIATES INC. | 92 | |
| Marla Altberg | (212) 302-8277 | |
| www.sweepspros.com | ||
| VERVELIFE | 52 | |
| Justin Jarvinen | (312) 893-7000 | |
| VIBES MEDIA | 17 | |
| Alex Campbell | (312) 753-6330 | |
| www.vibes.com | ||
| WUNDERMAN | 3 | |
| Daniel Morel | (212) 941-3000 | |
| www.wunderman.com | ||
| ZIPATONI | 80 | |
| Karen Sauder | (314) 231-2400 | |
| www.zipatoni.com | ||
RANK BY REVENUE
| 2007 RANK | AGENCY | 2006 NET REVENUE | TWO-YEAR GROWTH |
|---|---|---|---|
| $20 MILLION AND UP | |||
| 1 | Draftfcb* | $520,000,000 | 42% |
| 2 | Wunderman* | 300,000,000 | 54 |
| 3 | Digitas* | 270,000,000 | 10 |
| 4 | Bensussen Deutsch & Associates | 198,720,000 | 45 |
| 5 | George P. Johnson Co. | 164,016,000 | 24 |
| 6 | The Integer Group* | 150,000,000 | 50 |
| 7 | Arc Worldwide* | 125,000,000 | 28 |
| 8 | Momentum Worldwide* | 120,000,000 | 48 |
| 9 | GMR Marketing LLC* | 105,000,000 | 15 |
| 10 | Aspen Marketing Services | 84,360,000 | 42 |
| 11 | The Marketing Arm* | 69,000,000 | 51 |
| 12 | Arnold Brand Promotions* | 67,500,000 | 129 |
| 13 | Marketing Drive Worldwide* | 62,000,000 | 5 |
| 14 | hawkeye * | 61,500,000 | 21 |
| 15 | Ryan Partnership | 60,121,000 | 34 |
| 16 | OgilvyAction* | 60,000,000 | 33 |
| 17 | AMP Agency | 53,861,000 | 3 |
| 18 | Alcone Marketing Group* | 51,000,000 | 29 |
| 19 | The Marketing Store | 50,305,000 | 18 |
| 20 | PromoWorks | 45,341,902 | 113 |
| 21 | Octagon* | 42,800,000 | 60 |
| 22 | Summit Marketing | 39,163,847 | 19 |
| 23 | Eric Mower & Associates | 37,111,463 | 59 |
| 24 | MARS Advertising Inc. | 34,929,093 | 29 |
| 25 | CoActive Marketing Group | 34,353,000 | 5 |
| 26 | ePrize | 33,109,045 | 133 |
| 27 | Colangelo* | 31,200,000 | 44 |
| 28 | G2 Promotional Marketing* | 29,600,000 | -5 |
| 29 | Moroch Partners LP | 29,226,497 | 25 |
| 30 | Pierce* | 28,000,000 | 209 |
| 31 | Zipatoni* | 28,000,000 | 0 |
| 32 | Euro RSCG 4D Impact* | 24,000,000 | 26 |
| 33 | Marden-Kane Inc. | 23,147,912 | 6 |
| 34 | CMD | 22,400,000 | -3 |
| 35 | Malone Advertising* | 22,000,000 | 69 |
| 36 | BFG Communications | 21,601,395 | 132 |
| 37 | Campaigners | 20,798,392 | 174 |
| $7 TO $18 MILLION | |||
| 38 | Relay Worldwide* | $18,200,000 | 27% |
| 39 | Velocity Sports & Entertainment | 18,010,000 | 31 |
| 40 | Active Marketing Group | 17,800,000 | 120 |
| 41 | rEvolution | 16,880,000 | -80 |
| 42 | Catapult Integrated Services Inc. | 16,836,000 | 66 |
| 43 | Source Marketing LLC* | 16,800,000 | 56 |
| 44 | ProActive Inc. | 16,125,880 | 36 |
| 45 | Gage | 14,066,000 | -54 |
| 46 | Noble Communications Company | 13,016,747 | 1 |
| 47 | Upshot* | 13,000,000 | 48 |
| 48 | Mastermind Marketing | 12,100,000 | 22 |
| 49 | Just Marketing International | 9,797,560 | 139 |
| 50 | Media Logic | 9,626,821 | 10 |
| 51 | VerveLife | 9,500,000 | 3603 |
| 52 | PowerPact LLC | 9,444,956 | 0.2 |
| 53 | Seismicom | $9,194,582 | 101% |
| 54 | The Guild Group | 8,425,637 | -7 |
| 55 | Mr. Youth LLC | 8,301,276 | 482 |
| 56 | Career Sports & Entertainment Inc. | 8,200,000 | 17 |
| 57 | Team Enterprises Inc. | 7,991,430 | 70 |
| 58 | ignition Inc. | 7,800,000 | 66 |
| 59 | Renegade Marketing Group LLC | 7,346,964 | 41 |
| 60 | Don Jagoda Associates | 7,281,938 | 27 |
| $3 TO $6 MILLION | |||
| 61 | Vibes Media | $6,957,949 | 364% |
| 62 | Shumsky | 6,762,769 | 4 |
| 63 | Marketing Werks | 6,518,496 | 54 |
| 64 | Fathom Communications | 6,340,412 | 279 |
| 65 | Fullhouse | 6,219,203 | -3 |
| 66 | Civic Entertainment Group LLC | 5,854,140 | 84 |
| 67 | Marlin Entertainment | 5,650,000 | 37 |
| 68 | Next Marketing | 5,631,504 | 117 |
| 69 | Circle One LLC | 5,558,454 | 122 |
| 70 | TSE Sports & Entertainment* | 5,400,000 | 11 |
| 71 | RedPeg Marketing Inc. | 4,600,000 | -36 |
| 72 | B.A.R.C. Communciations | 4,253,459 | 62 |
| 73 | Think 360 Inc. | 4,154,503 | 55 |
| 74 | The Regan Group | 4,058,960 | 33 |
| 75 | Launch Creative Marketing | 3,893,900 | 87 |
| 76 | Promotional Alliance International Inc. | 3,893,693 | 115 |
| 77 | Pro Motion Inc. | 3,875,000 | -5 |
| 78 | LeadDog Marketing Group | 3,774,514 | 186 |
| 79 | Ventura Associates Inc. | 3,417,000 | 18 |
| 80 | The A Team | 3,231,000 | 28 |
| 81 | Action Marketing Group | 3,022,196 | 211 |
| $1.5 TO $2.8 MILLION | |||
| 82 | Boomm! Marketing & Communications | $2,871,625 | 61% |
| 83 | Centra Marketing & Communications LLC | 2,581,474 | 47 |
| 84 | Promotions Group West Inc. | 2,564,511 | -14 |
| 85 | Brand Fuel Promotions | 2,521,393 | 72 |
| 86 | GWP | 2,465,000 | 90 |
| 87 | Barkley Sponsorships & Events | 2,241,455 | -7 |
| 88 | Tipton & Maglione Inc. | 1,929,000 | -42 |
| 89 | MarketingLab Inc. | 1,841,930 | 36 |
| 90 | iris | 1,566,000 | 1133 |
| 91 | Object 9 | 1,561,346 | 169 |
| UP TO $1.3 MILLION | |||
| 92 | Grand Central Marketing Inc. | $1,379,327 | 58% |
| 93 | BARD Advertising Inc. | 1,166,950 | 23 |
| 94 | Alpha Marketing Inc. | 1,147,036 | 26 |
| 95 | BeCore Promotions | 1,007,393 | 97 |
| 96 | Ammo Marketing* | 1,000,000 | 67 |
| 97 | Response LLC | 896,448 | 80 |
| 98 | SharpLeft | 532,563 | 111 |
| 99 | Big Fish Branding, Inc. | 319,915 | 907 |
| 100 | Big Communications Inc. | 251,625 | 4249 |
| * Revenue estimated by Promo editors; not verifiable | |||
RANK BY GROWTH
| 2007 RANK | AGENCY | 2006 REVENUE | 2004 REVENUE | GROWTH |
|---|---|---|---|---|
| 1 | Big Communications Inc. | $251,625 | $5,786 | 4248.859% |
| 2 | VerveLife | 9,500,000 | 256,569 | 3602.708 |
| 3 | iris | 1,566,000 | 127,000 | 1133.071 |
| 4 | Big Fish Branding Inc. | 319,915 | 31,766 | 907.099 |
| 5 | Mr. Youth LLC | 8,301,276 | 1,425,560 | 482.317 |
| 6 | Vibes Media | 6,957,949 | 1,499,211 | 364.107 |
| 7 | TSE Sports & Entertainment | 18,000,000 | 4,398,985 | 309.185 |
| 8 | Fathom Communications | 6,340,412 | 1,672,970 | 278.991 |
| 9 | Action Marketing Group | 3,022,196 | 972,304 | 210.828 |
| 10 | Pierce | 28,000,000 | 9,050,000 | 209.392 |
| 11 | LeadDog Marketing Group | 3,774,514 | 1,321,644 | 185.592 |
| 12 | Campaigners | 20,798,392 | 7,596,340 | 173.795 |
| 13 | Just Marketing International | 9,797,560 | 4,098,479 | 139.054 |
| 14 | ePrize LLC | 33,109,045 | 14,223,048 | 132.784 |
| 15 | BFG Communications | 21,601,395 | 9,311,429 | 131.988 |
| 16 | Arnold Brand Promotions | 67,500,000 | 29,500,000 | 128.814 |
| 17 | Circle One LLC | 5,558,454 | 2,500,476 | 122.296 |
| 18 | Active Marketing Group | 17,800,000 | 8,081,000 | 120.27 |
| 19 | Promotional Alliance International Inc. | 3,893,693 | 1,788,000 | 117.768 |
| 20 | Next Marketing | 5,631,504 | 2,600,000 | 116.596 |
| 21 | PromoWorks | 45,341,902 | 21,275,690 | 113.116 |
| 22 | SharpLeft | 532,563 | 252,213 | 111.156 |
| 23 | Seismicom | 9,194,582 | 4,579,908 | 100.759 |
| 24 | BeCore Promotions | 1,007,393 | 512,387 | 96.608 |
| 25 | GWP | 2,465,000 | 1,298,000 | 89.908 |
TOP 25 CREATIVE
| COMPANY | REPRESENTATIVE CAMPAIGN | CREATIVITY RANK |
|---|---|---|
| Ryan Partnership | Dove Calming Nights Launch | 1 |
| Upshot | P&G Canada Look Fab | 2 |
| Civic Entertainment Group LLC | GSN National Vocabulary Championship | 3 |
| Arnold Brand Promotions | Ocean Spray Bogs Across America | 4 |
| Centra Marketing & Communications LLC | Volvo “Pirates of the Caribbean: Dead Man’s Chest” | 5 |
| Colangelo | Crown Royal NASCAR “Your Name Here” | 5 |
| Think 360, Inc | Mike & Ike Be a VJ for a Day | 5 |
| Alcone Marketing Group | JLO Glow After Dark Reality Show | 8 |
| Catapult Integrated Services Inc. | Dannon Activia Launch | 8 |
| CoActive Marketing Group | Albertson’s Meal Deal | 8 |
| PromoWorks | Listerine Agent Cool Blue demos | 8 |
| Velocity Sports & Entertainment | Cingular Sounds Live | 8 |
| AMP Agency | USA Network Characters Welcome Tour | 13 |
| Arc Worldwide | Cadillac Elite Xbox Gamers Pack | 13 |
| Circle One, LLC | Duracell “Amazing Race” | 13 |
| MarketingLab Inc. | 3M: Beware of Wandering Eyes | 13 |
| OgilvyAction | Sunsilk North American Launch | 13 |
| Career Sports & Entertainment Inc. | Kellogg HBCU Program | 18 |
| Eric Mower and Associates | Kodak “Pirates of the Caribbean: Dean Man’s Chest” | 18 |
| Launch Creative Marketing | Mentos Geyser Video Online Contest | 18 |
| Momentum Worldwide | Verizon Wireless V-Cast Grammy Concert | 18 |
| Promotions Group West Inc. | GSN I’ve Got a Secret Tour | 18 |
| Vibes Media | Verizon Wireless “Pirates of the Caribbean: Dead Man’s Chest” | 18 |
| Digitas | American Express Members’ Lounge | 24 |
| Euro RSCG 4D Impact | Cheer True Fit Mall Tour | 24 |
| Integer Group | Blue Moon Craft Beer Redesign | 24 |
| LeadDog Marketing Group | MSG Network “50 Greatest Moments at Madison Square Garden” | 24 |
| Marketing Arm | AT&T Digital Oasis | 24 |
| Marketing Drive Worldwide | Dannon Fit Right Not Tight | 24 |
| Mr. Youth LLC | MSN Live Like a RockStar Experience | 24 |
| Octagon | The Home Depot Team Colors | 24 |
| Wunderman | Office Depot Small Business of NASCAR | 24 |
HOW WE DID IT
The Promo 100 ranking is based on three equally weighted factors: U.S. net revenue, two-year growth and the quality/results of campaign work.
Agencies reported their U.S. net revenue for the most recent three years, as verified by an outside auditor or a copy of the agency’s tax return. “Net revenue” is the same as “gross profit” as reported on tax filings; it does not equal total billings, which often include pass-through expenses. We usedU.S.-only net revenue in order to more accurately compare all agencies.
Promo estimated net revenue and growth for agencies that can’t give financial data because they’re owned by holding companies governed by the Sarbanes-Oxley Act. Those estimates are marked with an asterisk.
Agencies submitted three campaigns from 2006; Promo editors rated them on strategy, execution, creativity, scope of the work (both breadth of disciplines and number of markets) and, most importantly, results. (Confidential results are used only for scoring and are not reported in Promo.) Agencies that showed strong results for a range of clients using a mix of disciplines tended to score highest. Agencies with unclear results or limited work (all for a single client, or in few markets, or with a narrow range of disciplines, such as sampling or online sweeps) scored lower.
Scores for U.S. net revenue, two-year growth and campaign work were added together to arrive at an agency’s total final score.
